American Greetings Makes Birthdays Unpredictable with Brief Wishes™

CLEVELAND, June 25, 2013 /PRNewswire/ -- Birthdays are more than just a time to show those you love they're celebrated and adored. They make the perfect excuse to poke a little fun at those special people as they celebrate becoming one year older. Now, birthdays are sure to have new meaning, and be unforgettable, when consumers receive a pair of singing underpants from family and friends. American Greetings Corporation (NYSE: AM) is introducing Brief Wishes™, a new line of specially designed birthday cards featuring a moving underwear character filled with loads of surprises.

I see London, I see France, I see singing underpants!  Introducing Brief Wishes, a hilarious new card collection featuring a drawer full of singing undies! Complete with funny (and punny!) copy that's as "brief" as can be, these designer drawers are ready to shake their booties as soon as you open the card. 

"Consumers love seeing the look on their family and friends' faces when they are given an unexpected gift," said Carol Miller, vice president, corporate innovation at American Greetings. "That's why, with its hysterical design and musically filled messages, Brief Wishes is one of the most creative ways to wish someone a happy birthday."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Brief Wishes™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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