American Greetings Offers Blessings for a Sweet New Year Rosh Hashanah Card Collection Celebrates Jewish Year of 5774

CLEVELAND, Sept. 3, 2013 /PRNewswire/ -- Jewish families all over the world are preparing to celebrate the High Holiday season. Beginning with Rosh Hashanah at sundown on Wednesday, September 4 and culminating with Yom Kippur, the Day of Atonement, on September 13, the Jewish High Holiday season is filled with introspection. This time is filled with prayer to repent for any wrongdoings of the past and to hope for a good future, not only for oneself, but for friends and family. The Jewish people mark the holiday with festive meals and prayer services, and will wish each other "l'shanah tovah," meaning a "good new year." To help celebrants wish their loved ones "l'shanah tovah," American Greetings Corporation introduces a fresh new Rosh Hashanah collection of greeting cards that are filled with wishes for peace, health, and happiness.

This year's American Greetings Rosh Hashanah paper card line has general greetings appropriate for any relationship as well as captions for family and friends. The cards are conventional in tone and feature traditional Jewish symbols to celebrate the New Year including apples and honey (signifying a sweet new year) and shofars (a horn used during ceremonies at Rosh Hashanah services).

American Greetings also offers consumers digital Rosh Hashanah greetings that are available online and from its mobile site. The variety of ecards range from traditional to religious to cute and fun. They can be sent at http://www.americangreetings.com/ecards/rosh-hashanah.

Combining a fresh contemporary take on traditional symbols of the holiday with meaningful language that's relevant to today's relationships, the American Greetings greeting card collection provides a modern option for sharing Rosh Hashanah wishes. 

To convey important themes of the season, special icons are interpreted in a variety of artistic techniques -- the dove represents the ideal of peace, the bountiful seeds of the pomegranate stand for blessings, the challah bread baked in a circular shape reminds us of the annual cycle, apples dipped in honey symbolize a sweet year, and the shofar, or ram's horn which is blown during the High Holy Days, serves to announce this special time.

Consumers can find Rosh Hashanah cards, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Digital greetings can be found at www.americangreetings.com . For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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