American Greetings Offers Moms a Banner Day™ This Mother's Day

CLEVELAND, May, 2, 2013 /PRNewswire/ -- There's little room for argument that moms today have one of the toughest jobs on the planet. That's why Mother's Day is such an important time to recognize all of the hard work she does year-round to take care of her family. In order to help make Mother's Day an even more special day, American Greetings Corporation (NYSE: AM) is introducing its latest greeting card invention, Banner Day™, for Mother's Day.

This innovative new card line celebrates moms and grandmas everywhere with music, lights, and a playful mini-banner tucked inside. The whimsical design and warm message is complimented by an array of fiber optic lights that sparkle as the card is opened. The delightful experience then continues as mom pulls on a small tab inside, which unfolds a mini-banner and triggers a favorite song to play. Designs include Super Mom, a fun beach scene, adorable critters and a beautiful garden.

"We know that consumers love to find new and exciting ways to make important moms in their lives feel really special on Mother's Day, so we're always looking for new ways to enhance their experience," said Carol Miller, vice president of corporate innovation at American Greetings.  "Between the fiber optic lights, music and the celebratory banner, our new Banner Day cards are sure to deliver big smiles on mom's big day."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Banner Day™ for Mother's Day, in addition to a great selection of fresh and inspiring Mother's Day cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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