2014

American Greetings Pumps up Valentine's Day with Glow Pops™ Vivid Colors and Fun Sounds Enhance Romantic New Pop-Up Cards

CLEVELAND, Jan. 30, 2014 /PRNewswire/ -- Sharing Valentine's Day sentiments has never been so fun!  All the classic characteristics of a meaningful Valentine's Day card, like loving messages and romantic designs, are important, but surprising your sweetie by combining those time-honored details with totally new and exciting ideas is the perfect gesture to warm their heart.  American Greetings continues to fill the card aisle with innovative and extraordinary ways to say it with love for Valentine's Day by introducing their latest greeting card collection – Glow Pops™.

This fresh and flirty invention is loaded with love and ready to pop!  Open up and say "awe" with this brand new line of neon, pop-up cards.  Featuring fun and playful copy, high-quality audio and intricate paper engineering, Glow Pops will make the moment truly memorable.  The designs in this sensational collection of cards include mischievous monkeys, adorable mice and flirty kisses, so there is an extra special option to express every relationship this Valentine's Day.

"Continuously providing new and surprising ways for consumers to express their love is especially important for Valentine's Day," said Carol Miller, vice president of corporate innovation at American Greetings.  "Card givers really appreciate being able to say 'I love you' in an exciting and entertaining way that they have never experienced.  Glow Pops add that wow factor to Valentine's Day with cheerful, neon accents and playful messages and sounds in a perfect pop-up package."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Glow Pops™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, please visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

SOURCE American Greetings Corporation



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