2014

American Greetings Sends Taylor Swift Greeting Card Mobile App Abroad Personalized Mobile Greetings for Select Holidays, Birthdays and Everyday Now Available Internationally

CLEVELAND, Sept. 24, 2013 /PRNewswire/ -- For almost a year, family and friends in the United States have shared happiness, laughter and love through personalized greetings and messages from the Taylor Swift Greeting Card Mobile App by American Greetings Corporation. With the ability to send wishes of glittery gorgeousness, the app has made it special and simple to remind the people in your life how amazing they are. Now, Taylor Swift fans worldwide will have access to the fabulous digital greeting cards as American Greetings announces the international expansion of its Taylor Swift Greeting Card Mobile App.

The app is available today in more than 40 countries within Africa, Asia, Australia, Europe, North America and South America. It can be downloaded in the iTunes store and on Google Play. Simply pick a card, personalize and send some love. Building on the success of its other mobile app platforms, American Greetings created the FREE Taylor Swift Greeting Card Mobile App to allow users to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.

Digital greetings within the app include both free cards and six uniquely created music cards that feature Taylor Swift popular hits including, "State of Grace," "22," "Starlight," "Everything has Changed," "Fearless" and "Stay Beautiful." A seventh version featuring "Stay, Stay, Stay" will debut in September. To purchase one of the music cards, users can simply select the "Music Card" category, choose their preferred design, customize and send. Music cards can be purchased for $.99 USD, per send (or the currency equivalent internationally), and can be delivered via email to any special someone. 

Taylor Swift is a seven-time GRAMMY winning, multi-platinum recording artist with a gift for expressing real-life feelings and emotions in her songs. Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American Greetings is a story just waiting to be told.

Inspired by the aesthetics and images from Taylor Swift's fourth album, RED, the app launched with features unique to the Taylor Swift card collection that fans have grown to love for the past three years. These digital greeting cards feature ambient music from RED, and are for sharing a little happiness with all the awesome people in your life...on their birthday, a holiday, or any day you're feeling especially grateful and want to let them know right now that you're thinking of them. This app helps you find the perfect card, and then make it all your own. Add your own message, a favorite photo...you can even sign it on your touch screen. Then send it on its way via text, email, Facebook, or Twitter.

The app also includes a reminder service that lets users connect to Facebook so there's never an excuse to miss a friend's birthday. In addition, a store locator directs users to retailers that sell the Taylor Swift collection, creating the ultimate greeting card fan experience.

"We are proud of the success of the Taylor Swift greeting card mobile app and are excited continue pursuing its growth," said Michael Brown, VP, licensing at American Greetings. "Taylor's fans in the United States quickly made this app a hit and we are excited to have the opportunity to offer it to her international fan base."

The Taylor Swift greeting card mobile app can also be downloaded at taylorswiftcards.com.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

About Taylor Swift
Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 23 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums

Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named her one of the 100 most influential people in the world. She is Billboard's youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards' Artist of the Year, the Country Music Association and the Academy of Country Music's Entertainer of the Year and three European Music Awards.

Taylor, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and her two most recent albums are two of only 18 albums in the entire history of music to sell more than 1 million copies in a single week. She has had singles top both the country and pop radio charts around the globe, and has thus far scored 11 #1 singles across multiple radio formats. She is one of the top 5-selling digital music artists worldwide, and is the top-selling digital artist in country music history.

SOURCE American Greetings Corporation



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http://corporate.americangreetings.com

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