2014

American Greetings Turns Children Into Artists With Silly Face Fun™ Kids Will Find Endless Laughs While Designing Funny Cards

CLEVELAND, June 20, 2013 /PRNewswire/ -- Birthdays are traditionally the happiest day of the year for little boys and girls; they are showered by loved ones with gifts, and thank those doting on them with smiles and laughs. Watching the amazement on the faces of a favorite birthday child easily creates another birthday wish—that the child's heartwarming happiness could last longer than one day. While birthday cards are quickly read by children, then placed aside in anticipation of a new toy or game, they may now become more center of attention. American Greetings Corporation (NYSE: AM) introduces Silly Face Fun™, a new line of humorous and playful cards that allow children to get creative and design silly faces on a variety of characters. This collection also features a FREE Silly Face Fun app, available for iPhone, iPad and the iPod Touch.

It's a game! It's a card! It's Silly Face Fun, a paper card and game in one! This card line appeals to kids' imaginations and their parents' childhood game nostalgia. The cards feature a magnetic wand that moves around magnet shavings. The shavings help the child make multiple silly faces on cute illustrated characters- silly hair, hats, glasses, the options are as endless as their creativity. It's a card they'll keep to play again and again!

For those looking for a fun new app, Silly Face Fun brings a hi-tech twist to the magic-magnet-wand games. Your finger is now the magic wand, used to create endless silly faces and crazy hairdos! Choose from a cast of six silly characters or add your own pic. Silly Face Fun provides hours of giggles, laughter and of course, silliness! Learn more and download the Silly Face Fun app in the App Store or visit www.sillyfacefun.com

"Consumers purchasing a children's birthday card find added value when it connects with both the child and the adult," said Carol Miller, vice president, corporate innovation at American Greetings. "As the child/children enjoy using a fun wand to easily create silly faces on aliens, kittens, puppies or monkeys, adults can relate and remember how enjoyable magnetic drawing used to be for them as well."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Silly Face Fun™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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http://www.corporate.americangreetings.com

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