American Honda Announces Sales Results for March 2014 - Acura division sales up 10.5 percent with MDX and RDX setting monthly records

TORRANCE, Calif., April 1, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March 2014 Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 percent (14.7 percent based on the Daily Selling Rate, or DSR*) on sales of 15,580, with light trucks increasing 45.8 percent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March. 

Honda

Despite heavy incentives from several major automakers, Honda market share remained strong in March with a nearly 30 percent month-over-month increase as the U.S. auto market clawed back from one of the worst winters in memory.

  • Accord posted March sales of 33,962 and was the best-selling Honda model for the month
  • Civic found 27,967 new buyers, up 0.1% versus last March
  • CR-V recorded sales of 28,657, up 6.5 percent for the month
  • Odyssey sales also rose slightly to 11,008

"With all of the independent data showing the competition getting back on the juice of heavy incentives and fleet sales, we couldn't be more pleased to see our core models—Accord, Civic and CR-V—attract such significant interest from retail buyers," said Jeff Conrad, Honda division senior vice president and general manager. "And with the all-new 2015 Fit going on sale this month, our model lineup is only going to get stronger."

Acura

Acura's flagship SUV, the MDX, drove a 10.5 percent division increase as Acura light truck sales climbed nearly 46 percent from a year earlier.  RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23rd straight month.

  • Acura division sales increase 10.5 percent with 15,580 units sold in March
  • Acura trucks rise 45.8 percent on sales of 10,387, a new March record
  • MDX sales set a new monthly record with total sales up 80.6 percent, totaling 5,793 in March
  • RDX recorded an increase of 18.2 percent on sales of 4,580 units, another March record

"It's unusual to have such strength and consistency in the hyper-competitive luxury SUV segment," said Mike Accavitti, Acura division senior vice president and general manager. "It's clear that MDX and RDX possess the key qualities that give lasting appeal."

*The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27 days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014 and 76 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For March 2014


Month-to-Date

Year-to-Date



March

March

DSR**

MoM

March

March

DSR**

YoY


2014

2013

% Chg.

% Chg.

2014

2013

% Chg.

% Chg.

American Honda Total

133,318

136,038

1.8%

-2.0%

325,354

337,651

-2.4%

-3.6%

   Total Car Sales 

71,817

76,651

-2.7%

-6.3%

175,827

191,537

-7.0%

-8.2%

   Total Truck Sales

61,501

59,387

7.5%

3.6%

149,527

146,114

3.7%

2.3%

      Honda Total Car Sales

66,624

69,676

-0.7%

-4.4%

162,733

174,570

-5.5%

-6.8%

      Honda Total Truck Sales

51,114

52,262

1.6%

-2.2%

124,673

128,128

-1.4%

-2.7%

      Acura Total Car Sales

5,193

6,975

-22.7%

-25.5%

13,094

16,967

-21.8%

-22.8%

      Acura Total Truck Sales

10,387

7,125

51.4%

45.8%

24,854

17,986

40.0%

38.2%

Domestic Car Sales 

65,322

69,099

-1.8%

-5.5%

159,195

172,037

-6.2%

-7.5%

   Honda Division

61,635

63,960

0.1%

-3.6%

150,202

159,630

-4.7%

-5.9%

   Acura Division

3,687

5,139

-25.5%

-28.3%

8,993

12,407

-26.6%

-27.5%

Domestic Truck Sales 

61,501

59,377

7.6%

3.6%

149,527

146,059

3.7%

2.4%

   Honda Division

51,114

52,252

1.6%

-2.2%

124,673

128,073

-1.4%

-2.7%

   Acura Division

10,387

7,125

51.4%

45.8%

24,854

17,986

40.0%

38.2%

Import Car Sales

6,495

7,552

-10.7%

-14.0%

16,632

19,500

-13.6%

-14.7%

   Honda Division

4,989

5,716

-9.4%

-12.7%

12,531

14,940

-15.0%

-16.1%

   Acura Division

1,506

1,836

-14.8%

-18.0%

4,101

4,560

-8.9%

-10.1%

Import Truck Sales

0

10

-100.0%

-100.0%

0

55

-100.0%

-100.0%

   Honda Division

0

10

-100.0%

-100.0%

0

55

-100.0%

-100.0%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

117,738

121,938

0.3%

-3.4%

287,406

302,698

-3.8%

-5.1%

    Fit

4,201

4,602

-5.2%

-8.7%

10,444

11,533

-8.2%

-9.4%

Memo:  Fit-EV

37

23

67.1%

60.9%

100

46

120.3%

117.4%

   Accord 

33,962

36,504

-3.4%

-7.0%

79,188

88,427

-9.3%

-10.4%

     Memo:  Accord PHEV

18

26

-28.1%

-30.8%

69

45

55.4%

53.3%

     Memo:  Accord FHEV

1,346

0

0.0%

0.0%

2,781

0

0.0%

0.0%

   Civic *

27,697

27,665

4.0%

0.1%

71,096

72,259

-0.3%

-1.6%

     Memo:  Civic Hybrid

338

572

-38.6%

-40.9%

1,220

1,434

-13.8%

-14.9%

   S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   Insight

410

454

-6.2%

-9.7%

1,066

1,161

-7.0%

-8.2%

   CR-Z

354

451

-18.5%

-21.5%

939

1,190

-20.0%

-21.1%

   FCX Clarity

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   Odyssey  

11,008

10,923

4.7%

0.8%

27,832

26,233

7.5%

6.1%

   Crosstour 

1,017

1,522

-30.6%

-33.2%

3,318

4,029

-16.5%

-17.6%

   Pilot 

8,894

11,207

-17.6%

-20.6%

22,031

28,226

-20.9%

-21.9%

   CR-V *

28,657

26,897

10.6%

6.5%

67,648

65,374

4.9%

3.5%

   Element 

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

   Ridgeline

1,538

1,712

-6.7%

-10.2%

3,844

4,265

-8.7%

-9.9%

Acura Division Total

15,580

14,100

14.7%

10.5%

37,948

34,953

10.0%

8.6%

   TL 

2,004

3,080

-32.4%

-34.9%

4,852

6,793

-27.6%

-28.6%

   TSX

1,119

1,492

-22.1%

-25.0%

2,923

4,176

-29.1%

-30.0%

     Memo:  TSX Wagon

104

203

-46.8%

-48.8%

304

613

-49.7%

-50.4%

   ILX

1,683

2,059

-15.1%

-18.3%

4,141

5,614

-25.3%

-26.2%

     Memo:  ILX Hybrid

46

145

-67.1%

-68.3%

115

383

-69.6%

-70.0%

   RLX

387

344

16.8%

12.5%

1,178

384

210.9%

206.8%

     Memo:  RLX Hybrid

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MDX 

5,793

3,207

87.6%

80.6%

14,597

8,728

69.5%

67.2%

   ZDX 

14

43

-66.2%

-67.4%

36

99

-63.2%

-63.6%

   RDX  

4,580

3,875

22.7%

18.2%

10,221

9,159

13.1%

11.6%

Selling Days

26

27



75

76



   *  Honda and Acura vehicles are made of domestic & global sourced parts.






 **  Daily Selling Rate



















Month-to-Date


Year-to-Date



March

March

DSR**

MoM

March

March

DSR**

YoY


2014

2013

% Chg.

% Chg.

2014

2013

% Chg.

% Chg.










Hybrid

2,512

1,648

58.3%

52.4%

6,190

4,213

48.9%

46.9%



















Photo - http://photos.prnewswire.com/prnh/20140401/LA95598
Logo - http://photos.prnewswire.com/prnh/20100923/HONDALOGO

 

SOURCE American Honda Motor Co., Inc.



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