2014

American Honda Posts Second-Best November Sales on Record; Acura Posts nearly 19-Percent Increase on Record Light-Truck Sales - CR-V sets second consecutive monthly record

- Acura RDX sets 19th consecutive monthly record

- Acura light trucks post record November sales on strength of all-new MDX and RDX

TORRANCE, Calif., Dec. 3, 2013 /PRNewswire/ -- American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.

(Photo: http://photos.prnewswire.com/prnh/20131203/LA26930)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

(Logo: http://photos.prnewswire.com/prnh/20100923/ACURALOGO)

Honda

  • CR-V set its second consecutive monthly record for November, with sales of 23,509, up 5.3 percent from November 2012
  • Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
  • Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year

"With our second-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," said John Mendel, executive vice president of sales at American Honda. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."

Acura

  • Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
  • MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
  • RDX set its 19th consecutive monthly record with sales of  3,663, up 20.7 percent compared to last year

"It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX," said Jeff Conrad, vice president and general manager of Acura sales. "It's clear we've found the sweet spot of the luxury SUV market."

*The daily selling rate (DSR) is calculated with 26 days for November 2013 and 25 days for November 2012. Year-to-date, the DSR is calculated with 282 days for 2013 and 281 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For November 2013


Month-to-Date


Year-to-Date



November

November

DSR**

MoM

November

November

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

116,507

116,580

-3.9%

-0.1%

1,390,057

1,290,011

7.4%

7.8%

   Total Car Sales 

63,016

65,925

-8.1%

-4.4%

761,292

710,567

6.8%

7.1%

   Total Truck Sales

53,491

50,655

1.5%

5.6%

628,765

579,444

8.1%

8.5%

      Honda Total Car Sales

58,221

60,120

-6.9%

-3.2%

698,991

642,391

8.4%

8.8%

      Honda Total Truck Sales

43,727

44,214

-4.9%

-1.1%

541,381

507,438

6.3%

6.7%

      Acura Total Car Sales

4,795

5,805

-20.6%

-17.4%

62,301

68,176

-8.9%

-8.6%

      Acura Total Truck Sales

9,764

6,441

45.8%

51.6%

87,384

72,006

20.9%

21.4%

Domestic Car Sales 

56,315

59,692

-9.3%

-5.7%

680,901

620,538

9.3%

9.7%

   Honda Division

53,267

55,666

-8.0%

-4.3%

639,521

579,446

10.0%

10.4%

   Acura Division

3,048

4,026

-27.2%

-24.3%

41,380

41,092

0.3%

0.7%

Domestic Truck Sales 

53,491

50,455

1.9%

6.0%

628,688

540,396

15.9%

16.3%

   Honda Division

43,727

44,014

-4.5%

-0.7%

541,304

468,390

15.2%

15.6%

   Acura Division

9,764

6,441

45.8%

51.6%

87,384

72,006

20.9%

21.4%

Import Car Sales

6,701

6,233

3.4%

7.5%

80,391

90,029

-11.0%

-10.7%

   Honda Division

4,954

4,454

6.9%

11.2%

59,470

62,945

-5.9%

-5.5%

   Acura Division

1,747

1,779

-5.6%

-1.8%

20,921

27,084

-23.0%

-22.8%

Import Truck Sales

0

200

-100.0%

-100.0%

77

39,048

-99.8%

-99.8%

   Honda Division

0

200

-100.0%

-100.0%

77

39,048

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

101,948

104,334

-6.0%

-2.3%

1,240,372

1,149,829

7.5%

7.9%

    Fit

4,140

3,315

20.1%

24.9%

48,896

45,666

6.7%

7.1%

Memo:  Fit-EV

23

26

-14.9%

-11.5%

518

74

597.5%

600.0%

   Accord 

27,093

26,248

-0.8%

3.2%

334,357

302,444

10.2%

10.6%

     Memo:  Accord PHEV

68

0

0.0%

0.0%

488

0

0.0%

0.0%

     Memo:  Accord FHEV

530

0

0.0%

0.0%

553

0

0.0%

0.0%

   Civic *

26,291

30,075

-15.9%

-12.6%

307,180

284,791

7.5%

7.9%

     Memo:  Civic Hybrid

1,031

530

87.0%

94.5%

7,007

6,644

5.1%

5.5%

   S2000

0

0

0.0%

0.0%

2

0

0.0%

0.0%

   Insight

402

238

62.4%

68.9%

4,384

5,536

-21.1%

-20.8%

   CR-Z

295

244

16.3%

20.9%

4,166

3,949

5.1%

5.5%

   FCX Clarity

0

0

0.0%

0.0%

6

5

19.6%

20.0%

   Odyssey  

9,401

9,318

-3.0%

0.9%

116,880

116,854

-0.3%

0.0%

   Crosstour 

1,314

1,907

-33.7%

-31.1%

15,487

18,665

-17.3%

-17.0%

   Pilot 

8,150

9,366

-16.3%

-13.0%

117,707

103,482

13.3%

13.7%

   CR-V *

23,509

22,333

1.2%

5.3%

275,145

255,919

7.1%

7.5%

   Element 

0

0

0.0%

0.0%

2

3

-33.6%

-33.3%

   Ridgeline

1,353

1,290

0.8%

4.9%

16,160

12,515

28.7%

29.1%

Acura Division Total

14,559

12,246

14.3%

18.9%

149,685

140,182

6.4%

6.8%

   TL 

1,466

1,918

-26.5%

-23.6%

22,523

31,326

-28.4%

-28.1%

   TSX

1,071

1,768

-41.8%

-39.4%

16,465

26,723

-38.6%

-38.4%

     Memo:  TSX Wagon

104

384

-74.0%

-72.9%

1,868

3,820

-51.3%

-51.1%

   ILX

1,582

2,108

-27.8%

-25.0%

18,857

9,766

92.4%

93.1%

     Memo:  ILX Hybrid

44

174

-75.7%

-74.7%

1,417

853

65.5%

66.1%

   RLX / RL

676

11

5809.1%

6045.5%

4,456

361

1130.0%

1134.3%

   MDX

6,091

3,368

73.9%

80.8%

46,502

45,785

1.2%

1.6%

   ZDX 

10

37

-74.0%

-73.0%

347

725

-52.3%

-52.1%

   RDX  

3,663

3,036

16.0%

20.7%

40,535

25,496

58.4%

59.0%

Selling Days

26

25



282

281



   *  Honda and Acura vehicles are made of domestic & global sourced parts.






 **  Daily Selling Rate



















Month to Date

Year-to-Date


November

November

DSR**

MoM

November

November

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.










Hybrid

2,370

1,186

92.1%

99.8%

18,015

16,982

5.7%

6.1%

SOURCE American Honda Motor Co., Inc.



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