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American Honda Reports August Sales
TORRANCE, Calif., Sept. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted August sales of 108,729 vehicles, a decrease of 30.0 percent, based on the daily selling rate*, the company announced today. The decrease in monthly sales reflects elevated August 2009 results from the federal government's Car Allowance Rebate System, or "Cash for Clunkers." American Honda year-to-date sales reached 815,075, an increase of 1.5 percent versus last year.
Honda Division posted August sales of 97,195, a decrease of 33.4 percent versus August 2009. The Pilot and Odyssey both posted sales increases, up 13.1 percent and 8.7 percent, respectively. The Accord was the top-selling Honda model for August with sales of 25,148, followed by the Civic with 22,803. August 23rd also marked the start of sales for the all-new CR-Z sport hybrid coupe.
"We've known that August comparisons would be irrelevant due to the 'Cash for Clunkers' program last year," said John Mendel, executive vice president of sales for American Honda. "The good news is that we continue to see increasing demand for Honda products as customers seek even greater value."
Acura Division posted August sales of 11,534, an increase of 24.6 percent versus August 2009, and year-to-date sales reached 85,668, an increase of 24.1 percent. The MDX was the top-selling Acura model for the month with sales of 4,386, up 61.8 percent. The RDX also posted strong sales, up 75.1 percent.
*The daily selling rate (DSR) is calculated with 25 days for August 2010 versus 26 days for August 2009. Year-to-date, the DSR is calculated with 203 days for 2010 and 204 days for 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For August 2010 | |||||||
Month-to-Date | Year-to-Date | ||||||
August | August | DSR** | August | August | DSR** | ||
2010 | 2009 | % Chg. | 2010 | 2009 | % Chg. | ||
| American Honda Total | 108,729 | 161,439 | -30.0% | 815,075 | 806,907 | 1.5% | |
| Total Car Sales | 59,894 | 106,972 | -41.8% | 468,527 | 503,658 | -6.5% | |
| Total Truck Sales | 48,835 | 54,467 | -6.8% | 346,548 | 303,249 | 14.8% | |
| Honda Total Car Sales | 54,400 | 100,895 | -43.9% | 423,916 | 459,272 | -7.2% | |
| Honda Total Truck Sales | 42,795 | 50,919 | -12.6% | 305,491 | 278,266 | 10.3% | |
| Acura Total Car Sales | 5,494 | 6,077 | -6.0% | 44,611 | 44,386 | 1.0% | |
| Acura Total Truck Sales | 6,040 | 3,548 | 77.0% | 41,057 | 24,983 | 65.1% | |
| Domestic Car Sales * | 47,428 | 84,219 | -41.4% | 390,988 | 388,948 | 1.0% | |
| Honda Division | 44,546 | 81,216 | -43.0% | 368,201 | 365,100 | 1.3% | |
| Acura Division | 2,882 | 3,003 | -0.2% | 22,787 | 23,848 | -4.0% | |
| Domestic Truck Sales * | 43,352 | 47,878 | -5.8% | 330,781 | 273,475 | 21.6% | |
| Honda Division | 37,312 | 44,330 | -12.5% | 289,724 | 248,492 | 17.2% | |
| Acura Division | 6,040 | 3,548 | 77.0% | 41,057 | 24,983 | 65.1% | |
| Import Car Sales | 12,466 | 22,753 | -43.0% | 77,539 | 114,710 | -32.1% | |
| Honda Division | 9,854 | 19,679 | -47.9% | 55,715 | 94,172 | -40.5% | |
| Acura Division | 2,612 | 3,074 | -11.6% | 21,824 | 20,538 | 6.8% | |
| Import Truck Sales | 5,483 | 6,589 | -13.5% | 15,767 | 29,774 | -46.8% | |
| Honda Division | 5,483 | 6,589 | -13.5% | 15,767 | 29,774 | -46.8% | |
| MODEL BREAKOUTS BY DIVISION | |||||||
| Honda Division Total | 97,195 | 151,814 | -33.4% | 729,407 | 737,538 | -0.6% | |
| Fit | 6,363 | 13,593 | -51.3% | 36,144 | 52,191 | -30.4% | |
| Accord * | 25,148 | 39,726 | -34.2% | 211,504 | 200,543 | 6.0% | |
| Memo: Accord Hybrid | 0 | 0 | 0 | 1 | |||
| Memo: Accord Crosstour*** | 2,642 | 0 | 18,297 | 0 | |||
| Civic * | 22,803 | 43,294 | -45.2% | 179,635 | 191,790 | -5.9% | |
| Memo: Civic Hybrid | 761 | 717 | 10.4% | 4,489 | 14,014 | -67.8% | |
| S2000 | 4 | 56 | -92.6% | 81 | 698 | -88.3% | |
| Insight | 2,030 | 4,226 | -50.0% | 14,145 | 14,045 | 1.2% | |
| CR-Z | 694 | 0 | 694 | 0 | |||
| FCX Clarity | 0 | 0 | 10 | 5 | 101.0% | ||
| Odyssey * | 9,306 | 8,904 | 8.7% | 71,584 | 72,243 | -0.4% | |
| Pilot * | 8,484 | 7,800 | 13.1% | 68,165 | 56,438 | 21.4% | |
| CR-V * | 19,451 | 30,284 | -33.2% | 126,379 | 128,352 | -1.1% | |
| Element * | 1,440 | 2,396 | -37.5% | 9,746 | 10,739 | -8.8% | |
| Ridgeline | 1,472 | 1,535 | -0.3% | 11,320 | 10,494 | 8.4% | |
| Acura Division Total | 11,534 | 9,625 | 24.6% | 85,668 | 69,369 | 24.1% | |
| TL * | 2,882 | 3,003 | -0.2% | 22,787 | 23,848 | -4.0% | |
| TSX | 2,419 | 2,925 | -14.0% | 20,587 | 19,197 | 7.8% | |
| RL | 193 | 149 | 34.7% | 1,237 | 1,341 | -7.3% | |
| MDX * | 4,386 | 2,820 | 61.8% | 29,110 | 18,760 | 55.9% | |
| ZDX * | 428 | 0 | 2,405 | 0 | |||
| RDX * | 1,226 | 728 | 75.1% | 9,542 | 6,223 | 54.1% | |
| Selling Days | 25 | 26 | 203 | 204 | |||
| * Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. | |||||||
| ** Daily Selling Rate | |||||||
| *** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales. | |||||||
SOURCE American Honda Motor Co., Inc.
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