American Honda Reports January 2014 Sales as Acura Division Sets New Records

- Acura light truck sales post 37.1 percent increase to set new January record

- MDX sales rise more than 64 percent; RDX sales up for 21st consecutive month

- Honda Odyssey posts 16.6 percent increase; CR-V sales up 2.4 percent

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Feb 03, 2014, 02:06 ET

TORRANCE, Calif., Feb. 3, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported January 2014 Honda and Acura vehicle sales of 91,631 units, a decrease of 2.1 percent vs. the same period last year amid record cold weather that affected industry sales in many parts of the U.S. Led by a strong lineup of all-weather SUVs, the Acura Division gained substantially in January, with sales up 14.1 percent for a total of 10,823 for the month. The Honda Division recorded sales of 80,808.

(Photo: http://photos.prnewswire.com/prnh/20140203/LA57674)

American Honda Reports January 2014 Sales as Acura Division Sets New Records. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/AMERICAN HONDA MOTOR CO., INC.)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda
Record cold weather in several of Honda's stronghold markets in Eastern and Midwestern parts of the country helped cool sales across the board in the first month of the year. Despite the chill, both Civic and Accord managed to top 20,000 units while the award-winning Odyssey posted a double-digit increase. CR-V also recorded a January rise.

The Civic was the best-selling Honda model in January with 21,824 sales.
Odyssey showed the brand's biggest gain, up 16.6 percent on sales of 7,879.
CR-V posted 18,232 sales, an increase of 2.4 percent.

"After a hot sales year in 2013 that saw the CR-V join Accord and Civic as the third Honda vehicle to sell more than 300,000 for the first time in our history, January's foul weather cooled things a bit," said John Mendel, executive vice president of automobile sales at American Honda. "We look forward to a warming trend, especially as new products like the updated 2014 Civic Si and the all-new 2015 Fit join the lineup this year."

Acura

Acura light truck sales extended a remarkable run, setting a fourth straight monthly record.
MDX also continued its exceptionally strong sales pace with a 64.7 percent increase for its best January ever.
RDX claimed its 21^st consecutive monthly record, adding 9.7 percent for another January record.

"Even the frigid January weather couldn't stop the all-wheel-drive MDX and RDX from posting another record sales month," said Jeff Conrad, vice president and general manager of Acura Sales. "Acura is starting the year on strong footing that will get even stronger when the RLX Sport Hybrid and all-new TLX luxury sport sedan go on sale later this year."

American Honda Vehicle Sales For January 2014

	Month-to-Date				Year-to-Date
	January	January	DSR**	MoM	January	January	DSR**	YoY
	2014	2013	% Chg.	% Chg.	2014	2013	% Chg.	% Chg.
American Honda Total	91,631	93,626	-2.1%	-2.1%	91,631	93,626	-2.1%	-2.1%
Total Car Sales	49,972	54,032	-7.5%	-7.5%	49,972	54,032	-7.5%	-7.5%
Total Truck Sales	41,659	39,594	5.2%	5.2%	41,659	39,594	5.2%	5.2%
Honda Total Car Sales	46,134	49,638	-7.1%	-7.1%	46,134	49,638	-7.1%	-7.1%
Honda Total Truck Sales	34,674	34,499	0.5%	0.5%	34,674	34,499	0.5%	0.5%
Acura Total Car Sales	3,838	4,394	-12.7%	-12.7%	3,838	4,394	-12.7%	-12.7%
Acura Total Truck Sales	6,985	5,095	37.1%	37.1%	6,985	5,095	37.1%	37.1%
Domestic Car Sales	44,925	48,375	-7.1%	-7.1%	44,925	48,375	-7.1%	-7.1%
Honda Division	42,400	45,320	-6.4%	-6.4%	42,400	45,320	-6.4%	-6.4%
Acura Division	2,525	3,055	-17.3%	-17.3%	2,525	3,055	-17.3%	-17.3%
Domestic Truck Sales	41,659	39,572	5.3%	5.3%	41,659	39,572	5.3%	5.3%
Honda Division	34,674	34,477	0.6%	0.6%	34,674	34,477	0.6%	0.6%
Acura Division	6,985	5,095	37.1%	37.1%	6,985	5,095	37.1%	37.1%
Import Car Sales	5,047	5,657	-10.8%	-10.8%	5,047	5,657	-10.8%	-10.8%
Honda Division	3,734	4,318	-13.5%	-13.5%	3,734	4,318	-13.5%	-13.5%
Acura Division	1,313	1,339	-1.9%	-1.9%	1,313	1,339	-1.9%	-1.9%
Import Truck Sales	0	22	-100.0%	-100.0%	0	22	-100.0%	-100.0%
Honda Division	0	22	-100.0%	-100.0%	0	22	-100.0%	-100.0%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	80,808	84,137	-4.0%	-4.0%	80,808	84,137	-4.0%	-4.0%
Fit	3,122	3,156	-1.1%	-1.1%	3,122	3,156	-1.1%	-1.1%
Memo: Fit-EV	30	8	275.0%	275.0%	30	8	275.0%	275.0%
Accord	20,604	23,924	-13.9%	-13.9%	20,604	23,924	-13.9%	-13.9%
Memo: Accord PHEV	27	2	1250.0%	1250.0%	27	2	1250.0%	1250.0%
Memo: Accord FHEV	525	0	0.0%	0.0%	525	0	0.0%	0.0%
Civic *	21,824	21,881	-0.3%	-0.3%	21,824	21,881	-0.3%	-0.3%
Memo: Civic Hybrid	439	429	2.3%	2.3%	439	429	2.3%	2.3%
S2000	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Insight	317	319	-0.6%	-0.6%	317	319	-0.6%	-0.6%
CR-Z	267	358	-25.4%	-25.4%	267	358	-25.4%	-25.4%
FCX Clarity	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Odyssey	7,879	6,760	16.6%	16.6%	7,879	6,760	16.6%	16.6%
Crosstour	1,176	1,273	-7.6%	-7.6%	1,176	1,273	-7.6%	-7.6%
Pilot	6,224	7,405	-15.9%	-15.9%	6,224	7,405	-15.9%	-15.9%
CR-V *	18,232	17,809	2.4%	2.4%	18,232	17,809	2.4%	2.4%
Element	0	0	0.0%	0.0%	0	0	0.0%	0.0%
Ridgeline	1,163	1,252	-7.1%	-7.1%	1,163	1,252	-7.1%	-7.1%
Acura Division Total	10,823	9,489	14.1%	14.1%	10,823	9,489	14.1%	14.1%
TL	1,368	1,497	-8.6%	-8.6%	1,368	1,497	-8.6%	-8.6%
TSX	893	1,326	-32.7%	-32.7%	893	1,326	-32.7%	-32.7%
Memo: TSX Wagon	97	196	-50.5%	-50.5%	97	196	-50.5%	-50.5%
ILX	1,157	1,558	-25.7%	-25.7%	1,157	1,558	-25.7%	-25.7%
Memo: ILX Hybrid	27	84	-67.9%	-67.9%	27	84	-67.9%	-67.9%
RLX / RL	420	13	3130.8%	3130.8%	420	13	3130.8%	3130.8%
Memo: RLX Hybrid	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MDX	4,241	2,575	64.7%	64.7%	4,241	2,575	64.7%	64.7%
ZDX	14	31	-54.8%	-54.8%	14	31	-54.8%	-54.8%
RDX	2,730	2,489	9.7%	9.7%	2,730	2,489	9.7%	9.7%
Selling Days	25	25			25	25
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate

	Month-to-Date				Year-to-Date
	January	January	DSR**	MoM	January	January	DSR**	YoY
	2014	2013	% Chg.	% Chg.	2014	2013	% Chg.	% Chg.

Hybrid	1,602	1,192	34.4%	34.4%	1,602	1,192	34.4%	34.4%