American Honda Reports June 2014 Sales - Honda Civic and Accord post sales of more than 32,000 each in June for increases of 8.7 and 2.1 percent respectively

- Honda CR-V posts best-ever 6-month sales performance with a gain of 6.1 percent YTD

- Total Acura truck sales were up 6.1 percent in June

- Acura MDX claims best-ever 6-month sales performance with an increase of 68.4 percent

TORRANCE, Calif., July 1, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported June 2014 Honda and Acura vehicle sales of 129,023 units. The Honda division posted sales of 117,817 units in June while Acura sold 11,206 units in the same period.  Year-to-date American Honda sales reached 739,436 units.

Honda

Honda's core models—Accord, Civic and CR-V—continue to set the retail pace through the first half of 2014, with the Civic up 8.7 percent and Accord increasing 2.1 percent in June. However, retail consumers appeared to take a breath last month coupled with an unusually short number of selling days, the shortest June in five years.

  • Bucking a recent market shift toward SUVs, Civic is up 8.7 percent in June and 5.3 percent for the first six months of 2014—its best such period in a decade
  • Accord sales rise 2.1 percent in June
  • CR-V, the industry's most popular SUV, posted a year-to-date gain of 6.1 percent for its best-ever 6-month sales performance
  • Despite low inventory as supply ramps up, the all-new 2015 Fit is driving new traffic at Honda dealerships

"Despite an easing of the pace in June, the larger sales trend throughout the industry remains robust," said Jeff Conrad, Honda division senior vice president and general manager. "Our core products remain strong and though we're still filling its supply pipeline, the new 2015 Fit is selling very well and we expect it to add yet another strong pillar to Honda sales in the near future."  

Acura

Overall Acura sales continue to reflect the decreasing supply of TL and TSX models as the company prepares for launch of the 2015 TLX line of luxury performance sedans later this summer. With an unprecedented first half of the year, MDX and RDX continue to sell at a near record pace, pushing Acura truck sales up 6.1 percent for the month.   

  • Acura truck sales rise 6.1 percent in June
  • MDX June sales rose 27.7 percent on sales of 4,890 units
  • Posting its best-ever six-month sales performance, the Acura MDX led the division with sales of 30,644 units, an increase 68.4 percent over last year

"The MDX and RDX had a stellar first half of the year, certainly a good indicator that the Acura brand is moving in a strong direction," said Mike Accavitti, Acura division senior vice president and general manager. "While we expected the reduced supply of sedans to impact sales this summer, the upcoming launch of the all-new 2015 TLX lineup heralds a new era for the Acura brand."

 

American Honda Vehicle Sales For June 2014


Month-to-Date


Year-to-Date



June

June

DSR**

MoM

June

June

DSR**

YoY


2014

2013

% Chg.

% Chg.

2014

2013

% Chg.

% Chg.

American Honda Total

129,023

136,915

2.1%

-5.8%

739,436

745,578

-0.2%

-0.8%

   Total Car Sales 

71,791

73,105

6.4%

-1.8%

403,414

412,217

-1.5%

-2.1%

   Total Truck Sales

57,232

63,810

-2.8%

-10.3%

336,022

333,361

1.5%

0.8%

      Honda Total Car Sales

68,963

67,235

11.1%

2.6%

378,532

375,886

1.4%

0.7%

      Honda Total Truck Sales

48,854

55,915

-5.3%

-12.6%

282,953

292,711

-2.7%

-3.3%

      Acura Total Car Sales

2,828

5,870

-47.8%

-51.8%

24,882

36,331

-31.1%

-31.5%

      Acura Total Truck Sales

8,378

7,895

15.0%

6.1%

53,069

40,650

31.4%

30.6%

Domestic Car Sales 

69,112

64,958

15.3%

6.4%

372,150

369,377

1.4%

0.8%

   Honda Division

67,194

61,295

18.8%

9.6%

354,777

344,063

3.8%

3.1%

   Acura Division

1,918

3,663

-43.3%

-47.6%

17,373

25,314

-30.9%

-31.4%

Domestic Truck Sales 

57,232

63,809

-2.8%

-10.3%

336,022

333,289

1.5%

0.8%

   Honda Division

48,854

55,914

-5.3%

-12.6%

282,953

292,639

-2.7%

-3.3%

   Acura Division

8,378

7,895

15.0%

6.1%

53,069

40,650

31.4%

30.6%

Import Car Sales

2,679

8,147

-64.4%

-67.1%

31,264

42,840

-26.5%

-27.0%

   Honda Division

1,769

5,940

-67.7%

-70.2%

23,755

31,823

-24.9%

-25.4%

   Acura Division

910

2,207

-55.3%

-58.8%

7,509

11,017

-31.4%

-31.8%

Import Truck Sales

0

1

-100.0%

-100.0%

0

72

-100.0%

-100.0%

   Honda Division

0

1

-100.0%

-100.0%

0

72

-100.0%

-100.0%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

117,817

123,150

3.6%

-4.3%

661,485

668,597

-0.4%

-1.1%

    Fit

3,698

5,055

-20.7%

-26.8%

21,824

25,541

-14.0%

-14.6%

Memo:  Fit-EV

38

208

-80.2%

-81.7%

221

291

-23.6%

-24.1%

   Accord 

32,329

31,677

10.6%

2.1%

185,278

186,860

-0.2%

-0.8%

Memo:  Accord PHEV

28

42

-27.8%

-33.3%

180

200

-9.4%

-10.0%

Memo:  Accord FHEV

1,135

0

0.0%

0.0%

6,888

0

0.0%

0.0%

   Civic *

32,301

29,724

17.7%

8.7%

167,097

158,704

6.0%

5.3%

     Memo:  Civic Hybrid

410

568

-21.8%

-27.8%

2,495

3,141

-20.0%

-20.6%

   S2000

0

2

-100.0%

-100.0%

0

2

-100.0%

-100.0%

   Insight

333

384

-6.1%

-13.3%

2,333

2,362

-0.6%

-1.2%

   CR-Z

302

393

-16.8%

-23.2%

1,999

2,415

-16.7%

-17.2%

   FCX Clarity

0

0

0.0%

0.0%

1

2

-49.7%

-50.0%

   Odyssey  

10,911

14,207

-16.8%

-23.2%

63,297

66,472

-4.1%

-4.8%

   Crosstour 

675

1,479

-50.6%

-54.4%

6,378

8,568

-25.1%

-25.6%

   Pilot 

9,830

12,085

-11.9%

-18.7%

50,680

62,887

-18.9%

-19.4%

   CR-V *

26,129

26,572

6.5%

-1.7%

154,692

145,763

6.8%

6.1%

   Element 

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

   Ridgeline

1,309

1,572

-9.8%

-16.7%

7,906

9,020

-11.8%

-12.4%

Acura Division Total

11,206

13,765

-11.8%

-18.6%

77,951

76,981

1.9%

1.3%

   TL 

990

2,156

-50.3%

-54.1%

9,016

14,590

-37.8%

-38.2%

   TSX

681

1,708

-56.8%

-60.1%

5,425

9,454

-42.2%

-42.6%

     Memo:  TSX Wagon

67

154

-52.9%

-56.5%

542

1,164

-53.1%

-53.4%

   ILX

928

1,507

-33.3%

-38.4%

8,357

10,724

-21.6%

-22.1%

     Memo:  ILX Hybrid

44

163

-70.8%

-73.0%

271

893

-69.5%

-69.7%

   RLX

229

499

-50.3%

-54.1%

2,084

1,563

34.2%

33.3%

   MDX 

4,890

3,828

38.4%

27.7%

30,664

18,214

69.5%

68.4%

   ZDX 

3

44

-92.6%

-93.2%

56

236

-76.1%

-76.3%

   RDX  

3,485

4,023

-6.2%

-13.4%

22,349

22,200

1.3%

0.7%

Selling Days

24

26



152

153



   *  Honda and Acura vehicles are made of domestic & global sourced parts.






 **  Daily Selling Rate



















Month-to-Date


Year-to-Date



June

June

DSR**

MoM

June

June

DSR**

YoY


2,014

2,013

% Chg.

% Chg.

2,014

2,013

% Chg.

% Chg.










Hybrid

2,252

1,550

57.4%

45.3%

14,166

9,011

58.2%

57.2%










Photo - http://photos.prnewswire.com/prnh/20140701/123760

Logo - http://photos.prnewswire.com/prnh/20100923/HONDALOGO

SOURCE American Honda Motor Co., Inc.



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