American Honda Reports March Sales as 2012 CR-V Sets All-Time Monthly Record

All-new 2012 Honda CR-V continues on record-setting pace, up 35 percent from last year

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Apr 03, 2012, 03:40 ET

TORRANCE, Calif., April 3, 2012 /PRNewswire/ -- American Honda Motor Co., Inc., today reported March 2012 monthly new-vehicle sales of 126,999, a decrease of 8.4 percent over March 2011, based on the daily selling rate*. The Honda Division posted March 2012 sales of 115,833, a decrease of 7.7 percent year-over-year. Honda's year-over-year decline is in reference to an exceptionally strong sales month in March 2011.

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The all-new 2012 Honda CR-V continued its record-setting sales pace, up 35.3 percent from last year and posting an all-time monthly sales record of 30,868 sales compared to last year's total of 21,998 units.

"We knew we had a home run with the all-new CR-V," said John Mendel, American Honda executive vice president of sales. "And to launch it right as our supply chain is refilling means that we are competing in earnest in a growing market. The CR-V has historically been a sales leader in its segment, and the success of this all-new vehicle tells us that we've again hit a real sweet spot for consumers."

The Acura Division's March sales totaled 11,166, down 14.6 percent compared to March 2011. The TSX model registered a double-digit sales increase, up 15.1 percent from the same period last year to 3,355 units. Sales of the TL sales reached 2,923, a year-over-year decrease of 29.4 percent.

*The daily selling rate (DSR) is calculated with 28 days for March 2012 and 27 days for March 2011. Year-to-date, the DSR is calculated with 77 days for 2012 and 75 days for 2011. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For March 2012
	Month-to-Date			Year-to-Date
	March	March	DSR**	March	March	DSR**
	2012	2011	% Chg.	2012	2011	% Chg.
American Honda Total	126,999	133,650	-8.4%	320,165	307,978	1.3%
Total Car Sales	67,414	81,172	-19.9%	172,099	172,467	-2.8%
Total Truck Sales	59,585	52,478	9.5%	148,066	135,511	6.4%
Honda Total Car Sales	61,098	74,168	-20.6%	154,589	156,361	-3.7%
Honda Total Truck Sales	54,735	46,871	12.6%	134,771	120,249	9.2%
Acura Total Car Sales	6,316	7,004	-13.0%	17,510	16,106	5.9%
Acura Total Truck Sales	4,850	5,607	-16.6%	13,295	15,262	-15.2%
Domestic Car Sales	56,858	66,299	-17.3%	143,996	137,570	2.0%
Honda Division	53,935	62,304	-16.5%	135,579	129,536	1.9%
Acura Division	2,923	3,995	-29.4%	8,417	8,034	2.0%
Domestic Truck Sales	50,965	47,918	2.6%	126,478	122,543	0.5%
Honda Division	46,115	42,311	5.1%	113,183	107,281	2.8%
Acura Division	4,850	5,607	-16.6%	13,295	15,262	-15.2%
Import Car Sales	10,556	14,873	-31.6%	28,103	34,897	-21.6%
Honda Division	7,163	11,864	-41.8%	19,010	26,825	-31.0%
Acura Division	3,393	3,009	8.7%	9,093	8,072	9.7%
Import Truck Sales	8,620	4,560	82.3%	21,588	12,968	62.1%
Honda Division	8,620	4,560	82.3%	21,588	12,968	62.1%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	115,833	121,039	-7.7%	289,360	276,610	1.9%
Fit	4,559	6,955	-36.8%	12,625	15,469	-20.5%
Accord	26,771	31,533	-18.1%	61,132	66,195	-10.0%
Civic *	28,199	31,213	-12.9%	77,169	64,968	15.7%
Memo: Civic Hybrid	906	441	98.1%	2,096	1,626	25.6%
S2000	0	0		0	1	-100.0%
Insight	1,032	2,782	-64.2%	2,297	6,058	-63.1%
CR-Z	536	1,685	-69.3%	1,365	3,670	-63.8%
FCX Clarity	1	0		1	0
Odyssey	11,193	10,586	2.0%	27,657	26,352	2.2%
Crosstour	1,362	2,083	-36.9%	3,353	5,349	-38.9%
Pilot	10,097	9,608	1.3%	25,341	24,535	0.6%
CR-V *	30,868	21,998	35.3%	74,587	57,433	26.5%
Element	0	1,385	-100.0%	3	3,606	-99.9%
Ridgeline	1,215	1,211	-3.3%	3,830	2,974	25.4%
Acura Division Total	11,166	12,611	-14.6%	30,805	31,368	-4.3%
TL	2,923	3,995	-29.4%	8,417	8,034	2.0%
TSX	3,355	2,810	15.1%	8,994	7,545	16.1%
Memo: TSX Wagon	351	388	-12.8%	932	976	-7.0%
RL	38	199	-81.6%	99	527	-81.7%
MDX	3,755	4,113	-12.0%	10,199	11,085	-10.4%
ZDX	88	197	-56.9%	198	543	-64.5%
RDX	1,007	1,297	-25.1%	2,898	3,634	-22.3%
Selling Days	28	27		77	75
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate