American Honda Reports May Auto Sales: Civic, CR-V and Accord Fuel Honda Double-Digit Sales Gain; New Acura RDX Sets All-Time Monthly Sales Record Honda division sales up 46 percent, Acura sales up 62 percent

TORRANCE, Calif., June 1, 2012 /PRNewswire/ -- American Honda today reported May 2012 U.S. sales of 133,997 units, an increase of 47.6 percent compared to May 2011 (an increase of 36.3 percent based on the daily selling rate*). The Honda Division posted May 2012 sales of 119,411 units, an increase of 46.0 percent compared to May 2011. Acura's U.S. May sales of 14,586 units increased 62.1 percent compared to May 2011.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda
- Civic sales up more than 80 percent compared to May 2011; an exceptional sales figure for any month, Honda sold 33,490 Civics in May

- CR-V sets a May sales record (25,186 units), besting previous record by 5,226 units, leading Honda to a May record for light truck sales

- Accord sales (29,737 units) continue to show strength in the tough mid-size segment, up more than 70 percent from May 2011

"With our best May sales performance since before the financial crisis it's obvious Honda's return to strength is in full swing, and our May sales are impressive irrespective of last year's production supply problems," said John Mendel, American Honda executive vice president of sales. "Any time Honda Civic sales surpass 33,000 units in a month, it shows real demand in the marketplace."

Acura
- Total Acura sales of 14,586 units were up 62.1 percent, making this Acura's best month since December of 2010

- The RDX had its best sales month ever (3,301 units), with May 2012 sales up 216.8 percent. The RDX is expected to be at the top of the compact luxury SUV segment

- Overall, Acura light trucks posted a best-ever May result of 8,226 units, up 64.7 percent

- The all-new ILX compact luxury sedan went on sale May 22. As dealer inventory builds, the ILX marketing campaign launches with national TV advertising beginning in early June with the NBA conference finals on ESPN

"With the new RDX setting an all-time sales record this month, Acura went well beyond recovering from last year's supply issues," said Jeff Conrad, vice president of Acura sales. "Now, with the new ILX reaching dealerships across America, Acura is just beginning a great new hot streak."

*The daily selling rate (DSR) is calculated with 26 days for May 2012 and 24 days for May 2011. Year-to-date, the DSR is calculated with 127 days for 2012 and 126 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For May 2012


Month-to-Date


Year-to-Date



May

May

DSR**

MoM

May

May

DSR**

YoY


2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

American Honda Total

133,997

90,773

36.3%

47.6%

576,174

523,550

9.2%

10.05%

   Total Car Sales 

74,274

48,278

42.0%

53.8%

316,624

294,454

6.7%

7.53%

   Total Truck Sales

59,723

42,495

29.7%

40.5%

259,550

229,096

12.4%

13.29%

      Honda Total Car Sales

67,914

44,272

41.6%

53.4%

286,586

268,169

6.0%

6.87%

      Honda Total Truck Sales

51,497

37,501

26.8%

37.3%

232,022

203,409

13.2%

14.07%

      Acura Total Car Sales

6,360

4,006

46.5%

58.8%

30,038

26,285

13.4%

14.28%

      Acura Total Truck Sales

8,226

4,994

52.0%

64.7%

27,528

25,687

6.3%

7.17%

Domestic Car Sales 

65,893

35,268

72.5%

86.8%

271,864

230,131

17.2%

18.13%

   Honda Division

62,463

33,071

74.3%

88.9%

257,020

217,013

17.5%

18.44%

   Acura Division

3,430

2,197

44.1%

56.1%

14,844

13,118

12.3%

13.16%

Domestic Truck Sales 

54,798

40,585

24.6%

35.0%

226,367

210,747

6.6%

7.41%

   Honda Division

46,572

35,591

20.8%

30.9%

198,839

185,060

6.6%

7.45%

   Acura Division

8,226

4,994

52.0%

64.7%

27,528

25,687

6.3%

7.17%

Import Car Sales

8,381

13,010

-40.5%

-35.6%

44,760

64,323

-31.0%

-30.41%

   Honda Division

5,451

11,201

-55.1%

-51.3%

29,566

51,156

-42.7%

-42.20%

   Acura Division

2,930

1,809

49.5%

62.0%

15,194

13,167

14.5%

15.39%

Import Truck Sales

4,925

1,910

138.0%

157.9%

33,183

18,349

79.4%

80.84%

   Honda Division

4,925

1,910

138.0%

157.9%

33,183

18,349

79.4%

80.84%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

119,411

81,773

34.8%

46.0%

518,608

471,578

9.1%

9.97%

    Fit

3,879

5,921

-39.5%

-34.5%

19,706

29,506

-33.7%

-33.21%

   Accord 

29,737

17,018

61.3%

74.7%

126,254

111,393

12.4%

13.34%

   Civic *

33,490

18,341

68.6%

82.6%

135,082

110,086

21.7%

22.71%

     Memo:  Civic Hybrid

708

268

143.9%

164.2%

3,570

2,015

75.8%

77.17%

   S2000

0

0

0.0%

0.0%

0

1

-100.0%

-100.00%

   Insight

512

1,435

-67.1%

-64.3%

3,547

10,137

-65.3%

-65.01%

   CR-Z

296

1,557

-82.5%

-81.0%

1,995

7,046

-71.9%

-71.69%

   FCX Clarity

0

0

0.0%

0.0%

2

0

0.0%

0.00%

   Odyssey  

12,348

9,428

20.9%

31.0%

50,481

45,734

9.5%

10.38%

   Crosstour 

2,015

1,167

59.4%

72.7%

7,137

8,646

-18.1%

-17.45%

   Pilot 

10,749

8,560

15.9%

25.6%

44,917

42,583

4.7%

5.48%

   CR-V *

25,186

16,307

42.6%

54.4%

123,400

95,423

28.3%

29.32%

   Element 

0

1,367

-100.0%

-100.0%

3

6,425

-100.0%

-99.95%

   Ridgeline

1,199

672

64.7%

78.4%

6,084

4,598

31.3%

32.32%

Acura Division Total

14,586

9,000

49.6%

62.1%

57,566

51,972

9.9%

10.76%

   TL 

3,262

2,197

37.1%

48.5%

14,676

13,118

11.0%

11.88%

   TSX

2,880

1,751

51.8%

64.5%

15,012

12,401

20.1%

21.05%

     Memo:  TSX Wagon

390

194

85.6%

101.0%

1,653

1,535

6.8%

7.69%

   ILX

168

0

0.0%

0.0%

168

0

0.0%

0.00%

     Memo:  ILX Hybrid

34

0

0.0%

0.0%

34

0

0.0%

0.00%

   RL

50

58

-20.4%

-13.8%

182

766

-76.4%

-76.24%

   MDX 

4,841

3,824

16.9%

26.6%

18,992

18,821

0.1%

0.91%

   ZDX 

84

128

-39.4%

-34.4%

353

847

-58.7%

-58.32%

   RDX  

3,301

1,042

192.4%

216.8%

8,183

6,019

34.9%

35.95%

Selling Days

26

24



127

126



   *  Honda and Acura vehicles are made of domestic & global sourced parts.




 **  Daily Selling Rate



















Month-to-Date


Year-to-Date



May

May

DSR**

MoM

May

May

DSR**

YoY


2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.










Hybrid

1,550

3,260

-56.1%

-52.5%

9,146

19,198

-52.7%

-52.36%

SOURCE American Honda Motor Co., Inc.; Acura



RELATED LINKS
http://www.honda.com
http://www.acura.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.