American Honda Reports May Sales Increase of 19.1 percent

Honda Division up 18.6 percent; Acura Division up 24.3 percent

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Jun 02, 2010, 01:53 ET

TORRANCE, Calif., June 2 /PRNewswire/ -- American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate*.

Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.

“May marks the seventh straight month of sales increases for Honda,” said John Mendel, executive vice president of sales for American Honda. “This speaks to Honda’s focus on long-term, steady growth as the market continues to regain momentum.”

Acura Division recorded May sales of 11,766, an increase of 24.3 percent versus May 2009, led by total light truck sales of 5,882, up 70.0 percent. MDX was the top-selling model for Acura, with sales of 4,064, up 65.5 percent.

*The daily selling rate (DSR) is calculated with 26 days for May 2010 and 26 days for 2009. Year-to-date, the DSR is calculated with 126 days for 2010, versus 127 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For May 2010
	Month-to-Date			Year-to-Date
	May	May	DSR**	May	May	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	117,173	98,344	19.1%	487,282	430,358	14.1%
Total Car Sales	68,481	57,957	18.2%	285,270	262,257	9.6%
Total Truck Sales	48,692	40,387	20.6%	202,012	168,101	21.1%
Honda Total Car Sales	62,597	51,947	20.5%	258,065	234,663	10.8%
Honda Total Truck Sales	42,810	36,928	15.9%	178,939	152,893	18.0%
Acura Total Car Sales	5,884	6,010	-2.1%	27,205	27,594	-0.6%
Acura Total Truck Sales	5,882	3,459	70.0%	23,073	15,208	52.9%
Domestic Car Sales *	58,491	43,074	35.8%	241,279	198,373	22.6%
Honda Division	55,566	39,699	40.0%	227,199	183,855	24.6%
Acura Division	2,925	3,375	-13.3%	14,080	14,518	-2.2%
Domestic Truck Sales *	47,266	38,209	23.7%	199,624	151,163	33.1%
Honda Division	41,384	34,750	19.1%	176,551	135,955	30.9%
Acura Division	5,882	3,459	70.0%	23,073	15,208	52.9%
Import Car Sales	9,990	14,883	-32.9%	43,991	63,884	-30.6%
Honda Division	7,031	12,248	-42.6%	30,866	50,808	-38.8%
Acura Division	2,959	2,635	12.3%	13,125	13,076	1.2%
Import Truck Sales	1,426	2,178	-34.5%	2,388	16,938	-85.8%
Honda Division	1,426	2,178	-34.5%	2,388	16,938	-85.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	105,407	88,875	18.6%	437,004	387,556	13.7%
Fit	4,383	5,730	-23.5%	19,374	24,137	-19.1%
Accord *	30,077	22,597	33.1%	134,178	107,088	26.3%
Memo: Accord Hybrid	0	0		0	1
Memo: Accord Crosstour***	2,242	0		11,453	0
Civic *	28,458	20,723	37.3%	107,127	97,505	10.7%
Memo: Civic Hybrid	717	2,077	-65.5%	2,516	10,745	-76.4%
S2000	8	116	-93.1%	64	485	-86.7%
Insight	1,913	2,780	-31.2%	8,766	5,445	62.3%
FCX	0	0		0	0
FCX Clarity	0	1		9	3	202.4%
Odyssey *	9,683	12,127	-20.2%	43,296	41,884	4.2%
Pilot *	9,834	7,412	32.7%	41,125	34,127	21.5%
CR-V *	17,820	14,550	22.5%	70,829	65,197	9.5%
Element *	1,378	1,378	0.0%	5,515	5,521	0.7%
Ridgeline	1,853	1,461	26.8%	6,721	6,164	9.9%
Acura Division Total	11,766	9,469	24.3%	50,278	42,802	18.4%
RSX	0	0		0	0
TL *	2,925	3,375	-13.3%	14,080	14,518	-2.2%
TSX	2,808	2,466	13.9%	12,416	12,150	3.0%
RL	151	169	-10.7%	709	926	-22.8%
MDX *	4,064	2,455	65.5%	16,683	11,118	51.2%
ZDX *	305	0		1,134	0
RDX *	1,513	1,004	50.7%	5,256	4,090	29.5%
Selling Days	26	26		126	127
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.