American Idol(R) Teams Up With Electrolux to Find First-Ever 'Mom Idol(TM)'

AUGUSTA, Ga., April 7 /PRNewswire/ -- From caring for their families to caring for their communities, today's Moms do it all in their quest to make a difference.  They give ... and give back.  They are the champions who champion what is important, and a voice for what matters most.  Yet despite their dizzying devotion to doing it all, Moms rarely get the recognition they deserve ... until now.

Beginning April 5, Electrolux, the brand that celebrates amazing Moms, will launch their search for America's first-ever "Mom Idol". Through an agreement with FremantleMedia Enterprises (FME), licensor of American Idol®, Electrolux is teaming with the award-winning show to find an extraordinary mom.  The winner will receive a trip for two to the American Idol finale in Hollywood; a $5,000 donation to the charity of her choice; a VIP makeover; and a suite of Electrolux premium appliances(1).  

From now until April 30, people can nominate a Mom or Moms can nominate themselves at www.electroluxappliances.com.  America will vote on one of five finalists beginning May 4 through May 13.  Everyone who visits the site can also enter for a chance to win a trip to the American Idol finale, and anyone who votes for America's first "Mom Idol" will be entered for a chance to win a premium appliance from Electrolux.

"Electrolux is on a mission to find a Mom who's in tune with what counts -- her family, her passions, her community," said Mary Kay Kopf, CMO, Electrolux Major Appliances, North America.  "American Idol is an iconic show and seemed the perfect fit in launching this campaign. The Electrolux brand is all about helping Moms be even more amazing; now it's time to celebrate Mom for all the amazing things she does."

Designed with busy Moms in mind, Electrolux premium kitchen and laundry appliances are loaded with ingenious features such as a Perfect Turkey™ Button, one button you push to cook a perfect turkey; Luxury-Glide™ Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger, and an Induction Hybrid cooktop that boils water in 90 seconds(2).  The Electrolux laundry collection boasts the largest capacity washer and dryer that wash and dry the most clothes in one load(3) and the fastest wash-to-dry time(4) (just 36 minutes to wash AND dry a load).  

The entire Electrolux appliance collection is available nationwide through select independent appliance dealers and at Best Buy, Lowe's and Sears.

Produced by FremantleMedia North America, American Idol is now in its ninth season in the US where it airs on the FOX network.

About Electrolux

Electrolux has a rich heritage of developing kitchen appliances in Europe, which have been used throughout homes and restaurants for more than 80 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit with how consumers live.  For more information, visit www.electroluxappliances.com.

About American Idol

AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America; and Ken Warwick, executive producer, FremantleMedia North America.

About FremantleMedia & FremantleMedia Enterprises

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia.  Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Secret Girlfriend" (Comedy Central), "Let's Make A Deal" (CBS), "Million Dollar Password" (CBS), "Family Feud" (syndicated) and the longest-running game show in television history, "The Price Is Right" (CBS).  

SOURCE Electrolux