American Kennel Club Selects Marketo to Power Personalized Content The nation's dog experts enhance engagement with dog lovers using leading marketing automation platform

SAN MATEO, Calif., Jan. 29, 2014 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that the American Kennel Club (AKC) selected Marketo's Dialog Edition to enable them to listen and engage with dog owners in real-time. By leveraging Marketo, the AKC can interact with club members based on individual online behaviors to deliver personalized content that promotes responsible dog ownership and helps people better enjoy their pets.

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The AKC recently launched Woofipedia, a content-rich community site aimed to engage, entertain, and educate a younger, online-centric demographic of dog lovers. With Marketo, the AKC can understand what people love to discuss and learn most about their dogs on Woofipedia, and then extend two-way conversations with community members across other channels.

"We wanted a solution to help engage dog lovers and promote responsible dog ownership with relevant, targeted content," said Chris Walker, Assistant Vice President, Marketing and Communications, American Kennel Club. "We chose Marketo because it gives us the tools to automate and personalize conversations with individual AKC members in a consistent manner across all digital channels, including email, social media and the web."

About the American Kennel Club

The American Kennel Club (AKC) is a registry of purebred dog pedigrees in the United States. Beyond maintaining its pedigree registry, the AKC also offers competition events and educational content on dog ownership, training and services in an effort to promote responsible ownership by helping owners find the right dog for them and discover more things to enjoy with their dogs.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise.  The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo



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