NEWPORT BEACH, Calif., May 23, 2017 /PRNewswire/ -- As Mondelez shifts its cookie and snack production to Mexico (including Oreo®), and continues to use high fructose corn sweeteners, GMO flours and partially hydrogenated oils, LEAF® Brands, maker of Hydrox® the "original sandwich cookie," will announce at the 2017 Sweets and Snacks show in Chicago that they have improved their flagship sandwich snack cookie, Hydrox® by moving to a clean label formula and non-GMO.
Recently, there has been a major movement towards cleaner labeling across not only within the food industry but also with consumers nationwide. Loyal customers are extremely important to LEAF® Brands, and many of them have asked for simple ingredients in their products including non-GMO. LEAF sees this as a major shift among consumers looking for products with simple ingredients they and can feel good about giving to their families.
LEAF® is excited to be one of the few national snack manufacturers going clean label with Hydrox® which means no artificial colors or flavors, no trans-fats or high fructose corn sweeteners, and 100% non-GMO. While these decisions have increased production costs for the popular cookie, LEAF® believes in the long-run, increased sales and consumer loyalty in the multi-billion-dollar cookie market will justify the higher production costs. "We believe it's the right thing to do," Ellia Kassoff, LEAF® Brand's CEO, says. "We are really excited to release the new 'clean label' formula for Hydrox®. As a private company our focus is on high quality products for our customers, not finding ways to increase profits by sacrificing high quality as many publicly owned cookie manufacturers are forced to do. Hydrox® will always be made right here in the USA, using the finest ingredients available." Kassoff also says that retail pricing will not increase. Customers should look for the improved product and packaging in May.
LEAF® Brands LLC, is a privately owned company that focuses, mainly, on bring back nostalgic brands to consumers. Hydrox®, the original Sandwich Cookie, has over a 100-year history. It debuted in 1908 and was manufactured by Sunshine® Biscuits. Yep, it predated Oreo® and was always free of animal fats. The new Hydrox® cookie release is exactly the way customers remember it, circa 1908 to 1999. "Our focus at LEAF® is not profit but instead, giving people the 'experiences' they remember," Kassoff states. Along with Hydrox®, LEAF Brands® has also re-introduced many other iconic products like; Astro Pop® and tart n' tinys® and now Wacky Wafers®.
About LEAF® Brands, LLC: The original LEAF® Brands was started in the 1920's. LEAF® Brands, once the fourth largest candy producer in North America, produced candy classics such as Whoppers®, Jolly Rancher® and Rain Blo Bubblegum®, which were later sold to Hershey® Chocolate & Confectionary Corporation in the late 1990's. Family members have acquired the LEAF® Brands name for the US, and assembled together to revive the LEAF name and its famous image. Products include Hydrox™, Astro Pops®, Farts Candy® and David's Signature Beyond Gourmet® products. www.leafbrands.com
Follow Hydrox® on Facebook @hydroxcookies.
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SOURCE Leaf Brands, LLC