2014

American Marketing Association Elects IBM Senior Marketing Executive to its Board of Directors

CHICAGO, May 28, 2013 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA), a global professional association with more than 30,000 members, announces the appointment of Mary Garrett to its International Board of Directors. Ms. Garrett is currently the vice president of marketing and communications for IBM Global Sales and Distribution, an organization that operates and extends IBM's presence in 170 markets worldwide.

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Mary Garrett also leads the development and execution of unique marketing and communication strategies encompassing the Smarter Planet agenda, Big Data, cloud computing, social business and other growth plays in support of IBM clients across both mature and emerging markets. In addition, she is currently the secretary for the IBM Board of Advisors, an esteemed group of clients that provide constructive guidance on IBM's strategy, portfolio, and go to market execution.

"We are honored to have Mary join our Board of Directors," said Dennis Dunlap, the AMA's CEO. "Mary has deep experience in the services business, and her proven marketing leadership and experience will be instrumental as we continue to build our global brand."

"The AMA is working to expand its international reach at an exciting time for the global marketplace, as new technological advances, new data applications, and so many more innovations continue to unite and inspire the global marketing community. I'm looking forward to contributing to the AMA's domestic and international efforts," Garrett said.

The AMA's Board of Directors, made up of 15 volunteers with leadership roles in the marketing industry, sets the long-term strategy for the association, and ensures that the organization delivers programs and initiatives that are responsive to the ever-changing marketing industry. Ms. Garrett joins fellow board members from other top-tier global companies and leading academic institutions.

About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America with a global network of more than 30,000 members. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. As the leading organization for marketers, the AMA is the trusted, go-to resource for marketers and academics. The AMA is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. For more information on the American Marketing Association, please visit www.MarketingPower.com.

About IBM
For more information about IBM, please visit www.ibm.com.

Contact:         
Megan Ormiston – 312-542-9107 – mormiston@ama.org    

SOURCE American Marketing Association



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