NEW YORK, Dec. 14, 2015 /PRNewswire/ -- American Media, Inc. (AMI) has released a new mobile smartphone app for its flagship tabloid, The National ENQUIRER, to provide users up-to-minute breaking news and exclusive content.
The launch follows dramatic growth in mobile traffic that saw nationalenquirer.com surge to a record 108% year-on-year increase, according to The Association Of Magazine Media's monthly "Magazine Media 360 Degree" report.
"The National ENQUIRER consistently showcases why it is a must-read for the celebrity-obsessed," said Dylan Howard, The National ENQUIRER Editor-In-Chief and Chief Content Officer of AMI. "It's clear this type of reporting not only engages our loyal print audience, but those who consume such content across multiple digital platforms too."
The surge in traffic was also fueled by social media. The National ENQUIRER saw social traffic increase 64% year-on-year with Facebook traffic up almost 300%.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 9 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.1+ million and reach more than 35 million men and women each month. AMI's digital properties reach 50 million unique visitors and 400 million page views.
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SOURCE American Media, Inc.