NEW YORK, Aug. 22, 2016 /PRNewswire/ -- American Media, Inc. (AMI) announced today that Fiscal Year 2016 was a record year for its digital properties, showing strong growth in both digital audience and revenue. Across its entire portfolio, including Radar Online, AMI Digital averaged 50 million monthly unique visitors, up 29% over the previous fiscal year. Digital revenue grew at an even more aggressive pace, climbing 42% from the previous year and now represents 20% of AMI's total advertising revenue.
Fueled by breaking stories, investigative journalism, and a data-driven approach to creating content, AMI's Celebrity and Entertainment network grew 27% in both Unique Visitors and Social Followers over the previous Fiscal Year.
Concurrently, AMI's Active Lifestyle network also grew, with Mensfitness.com averaging 13 million monthly unique visitors, and Muscle & Fitness reaching close to 8 million social followers.
Much of the growth was driven by Millennials, with both AMI's Active Lifestyle and Celebrity Network sites indexing at a higher percentage of these 18-34 year olds than any of its direct competitors.
"Our digital platforms continue to grow and expand, and AMI now has its largest and most engaged audience in its history. Much of this success is due to our editorial teams' hard work engaging readers on our websites, as well as social and distributed media platforms. Additionally, over the last year AMI has redesigned almost every site in our network with a focus on mobile platforms, reader engagement, and quality advertising environments. The results are clear wins with readers and advertisers - traffic and revenue are way up. We continue to seek ways to improve, and I expect no less from the current year," said Chief Digital Officer Brian Kroski.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 10 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.3+ million and reach more than 37 million men and women each month. AMI's digital properties reach an average of 50 million unique visitors and over 350 million page views monthly.
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SOURCE American Media, Inc.