2014

American Savings Bank and First Bankcard Join Forces to Launch New Credit Card Program

OMAHA, Neb., Aug. 20, 2013 /PRNewswire/ -- American Savings Bank, one of Hawaii's largest financial institutions, and First Bankcard, a division of First National Bank of Omaha and one of the nation's leading agent credit card issuers, today announced that they are teaming up to provide a full range of consumer and business Visa® credit card products and services to American Savings Bank's more than 300,000 customers served through its 57 branches across Hawaii.

(Photo: http://photos.prnewswire.com/prnh/20130820/AQ66849)

The new card program will initially include three consumer and five business card options, providing customers with more choices to best meet their needs. Cardholders will be able to choose from a variety of rewards, such as merchandise, gift cards and travel-related rewards. In keeping with American Savings Bank's commitment to its communities, the rewards program also will support local Hawaii merchants. In addition, the new consumer Visa® cards will feature photographs by award-winning, internationally renowned wave photographer Clark Little.

"We are excited to be partnering with First Bankcard to offer our customers an enhanced portfolio of card products that will help us strategically grow our credit card program," said Tab Bowers, Executive Vice President, Marketing and Business Development, American Savings Bank. "Our decision to move from self-issued cards to working with First Bankcard is a great strategic move that allows us to better meet the needs of our customers and accelerate growth. First Bankcard has extensive experience in providing innovative and customized card solutions, and a strong reputation for delivering personal, reliable and seamless service. It's a win-win for everyone."

"We are thrilled to welcome American Savings Bank as a new partner," said Stephen F. Eulie, President of First Bankcard. "American Savings Bank is highly regarded for its long-standing commitment to the betterment of the communities it serves, and we look forward to working with them to build on this commitment with innovative card products, and at the same time, create more possibilities and growth opportunities for both companies."

About American Savings Bank
American Savings Bank has served Hawaii's businesses and communities for nearly 90 years, providing a full range of financial products and services, including commercial and consumer banking, insurance and investments. For more information, visit www.asbhawaii.com.

About Clark Little
Award-winning wave photographer Clark Little grew up riding the powerful shorebreak waves on the North Shore of Oahu, Hawaii. Now equipped with a camera and waterproof housing, his remarkable images of the impact zone have gained international recognition.

Clark's photography has been exhibited at the Smithsonian Museum in Washington, D.C., where he was presented with the "Oceans Photography Award." His work has also been shown in Japan, Brazil, Canada and throughout the United States, and published in National Geographic and The New York Times. Corporate clients include Apple, Anheuser-Busch, HP, Nike, Nikon, and Toyota. 

The Clark Little Gallery is located in Haleiwa on the North Shore of Oahu, just minutes away from the beaches where many of Clark's photographs were taken.

About First Bankcard
First Bankcard, a division of First National Bank of Omaha, is a leader in the credit card partnership arena, serving more than 500 financial institutions, co-brand and affinity partners nationwide. For 60 years, First Bankcard has offered quality products and superior service to help its customers achieve their goals. Visit www.firstbankcard.com for more information.

About First National Bank of Omaha
First National Bank of Omaha is a subsidiary of First National of Nebraska, which is the largest privately owned banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

Contact: Tab Bowers

Contact: Serena Tesler

American Savings Bank

Carmichael Lynch Spong

808-539-7664

212-653-0664


serena.tesler@clynch.com

SOURCE First Bankcard



RELATED LINKS
http://www.firstbankcard.com
http://www.asbhawaii.com

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