American Sportswear to Boost Tommy Hilfiger Distribution Operations with LogFire Cloud-based Warehouse Management Panama-based Distribution Operation to Leverage Leading Multi-Channel Cloud-based Solution for Wholesale and Retail Operations

ATLANTA, May 20, 2013 /PRNewswire/ -- LogFire, the leading multi-channel cloud-based warehouse and inventory management solution servicing consumer goods manufacturers, wholesalers, retailers, and logistics services providers (3PL/4PL) of all sizes announce they have commenced on the implementation and rollout of the LogFire extended warehouse management solution for American Sportswear, based in Panama City, Panama, the exclusive wholesaler for the Tommy Hilfiger brand of sportswear for all countries in South America, Central America and the Caribbean, excluding Mexico and Brazil, operating out of a main facility conveniently located in the Colon Free Zone of the Republic of Panama.  American Sportswear also owns and operates over 120 retail stores in Latin America and the Caribbean. 

American Sportswear will leverage LogFire's cloud-based warehouse and inventory management capabilities, which requires no up-front capital expenditure for software or hardware infrastructure, to manage their comprehensive multi-channel distribution network, retail store replenishments and in-store inventory management.

 "After an exhaustive search of the market, we concluded that the LogFire cloud-based warehouse and inventory management solution was the very best solution for our business needs and continued growth plans," stated Solly Azrak, CEO of American Sportswear. 

"LogFire is very excited to play such a key role in American Sportswear's continued growth and success in the region," commented Diego Pantoja-Navajas, LogFire Founder and CEO. "This win for LogFire is yet another proof point that LogFire can compete against any warehouse management solution in the market and win in Tier 1 accounts, as well as for companies of all sizes, because of our highly configurable multi-channel and consumer goods capabilities and cost effective SaaS pricing. Also, our investment in Latin America is paying off as we continue to grow our market share and presence throughout the region."

About The American Sportswear Group

The American Sportswear Group is the distributor of Tommy Hilfiger and Hilfiger Denim products for Latin America and the Caribbean, excluding Brazil and Mexico.  Since 1986, the company has successfully taken the diversity of products under the Tommy Hilfiger brand to all the countries in the region.  As a leader in the industry, The American Sportswear Group represents a range of products including: menswear, womenswear, childrenswear, and licensing products that include footwear, accessories, and tailored.

About LogFire

LogFire is a leading provider of managed services and innovative cloud-based supply chain execution and warehouse management solutions for manufacturers, wholesalers, logistics service providers, (3PLs) retailers, and e-commerce companies of all sizes.  LogFire combines strong supply chain domain expertise with flexible cloud-based solutions and Software-as-a-Service (SaaS) pricing for multi-channel warehouse management and in-store inventory management needs, providing inter-enterprise as well as extended-enterprise network advantages over traditional systems.  For more information visit

Larry Ferrere
Office: (678) 261-9000
Mobile: (404) 981-1220

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