-- Obama's likeability rating increases among all parties after speech --

FLEMINGTON, N.J., Jan. 28 /PRNewswire-USNewswire/ -- Results of a national study among 1,050 self-reported Democrats, Republicans and Independents revealed that favorability for the President's plans for health care, the economy, and foreign policy increased among all political parties after viewing President Obama's State of the Union Address.

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HCD Research conducted the study using its mediacurves.com website earlier this evening to obtain Americans' "level of favorability" regarding the president's plans for critical issues including the U.S. economy, health care and foreign policy. To view detailed results go to www.mediacurves.com.

After the speech, President Obama's likeability ratings increased among all parties, with Democrats giving him an average likeability score of 6.2; Republicans giving him an average likeability score of 4.0; and Independents giving him an average likeability score of 5.1. In addition, the percentage of respondents who indicated that they would vote for Barack Obama if he ran for a second term increased among all parties.

Among the findings:

    
    
    Are you in favor of President Barack Obama's plans for the future on 
    the following issues? 
    
    
    BEFORE ADDRESS     Democrats     Republicans     Independents
                       Yes    No      Yes     No      Yes     No
    Health Care        75%   25%      10%    90%      41%    59%
    U.S. Economy       80%   20%      13%    87%      45%    55%
    Foreign Policy     75%   25%      24%    76%      47%    53%
    
    AFTER ADDRESS      Democrats      Republicans    Independents
                       Yes    No       Yes     No     Yes     No
    Health Care        83%   17%       18%    82%     47%    53%
    U.S. Economy       90%   10%       27%    73%     58%    42%
    Foreign Policy     87%   13%       29%    71%     57%    43%
    
    
    Would you vote for Barack Obama if he ran for a second term as President?
             
                       Democrats      Republicans      Independents
                     Before  After   Before   After   Before    After
    Yes               77%     86%      9%      14%      43%      52%
    No                23%     14%     91%      86%      57%      48%
    
    
    Please rate President Barack Obama on the following attributes where 1 
    represents "Not at all strong in this attribute" and 7 represents 
    "Extremely strong in this attribute." 
    
    
    
    LIKEABILITY           Mean Before            Mean After
    Democrats                5.9                    6.2
    Republicans              3.9                    4.0
    Independents             5.0                    5.1
    

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.  

SOURCE HCD Research, Inc.

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