ST. SIMONS ISLAND, Ga., March 14, 2017 /PRNewswire/ -- For busy families challenged by the daily stresses of meal planning, SeaPak is reaching out with a new message to bring more mindfulness and calm into their everyday lives. Called "Chillax, you've got this," the brand's new campaign is designed to help diminish the pressures that typically surround mealtime.
"Our plan is to help families answer the age-old question, 'What's for dinner?,'" said Megan Grinstead, Director of Marketing for SeaPak Shrimp & Seafood Co. "In today's hectic world, it's a constant challenge to find the time and energy to come up with a quick and healthy recipe that everyone will like. It creates a lot of anxiety around meal planning, and in the end, families often find themselves struggling to maintain healthy eating habits."
Through SeaPak's website and social media channels, along with advertising, couponing and in-store activity, the campaign shows how SeaPak can provide tasty, healthful and convenient meal solutions, letting parents "Chillax, you've got this."
"The new campaign really underscores SeaPak's commitment to being an authentic seafood brand that understands our consumers' wants and needs," Grinstead explained. "We have a long heritage as an innovative and family-focused provider of convenient, tasty, quality seafood options, and we're using that strength to build consumers' confidence and save time and money."
New video vignettes created for the Chillax campaign feature a fun-loving "inner-self" character who offers convincing words of encouragement to frazzled moms. The upbeat, 15-second spots appear online at SeaPak.com and across numerous media platforms such as Hulu, Pandora and Spotify.
Additionally, the videos and recipes displaying the new campaign message will run across several online and social sites including Google, Facebook, Instagram, YouTube, and Snapchat.
SeaPak has been using coastal-inspired recipes to make great-tasting shrimp and seafood for nearly 70 years. The company is committed to helping busy families reduce stress and increase wellness by offering mindful, authentic, quality seafood products. The trusted name for delicious seafood products since 1948, SeaPak today produces America's No. 1-selling retail frozen shrimp brand within the specialty seafood category. SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management and sustainability. Learn more about the brand and its commitment to sustainability here.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/americas-favorite-seafood-brand-wants-you-to-chillax-at-mealtime-300422930.html
SOURCE SeaPak Shrimp & Seafood Co.