2014

America's Largest Media Companies, the Partnership for a Healthier America, Let's Move!, MyPlate and Pinterest Join to Make Healthier Recipes Easy to Find and Share

Epicurious, Food Network, Hearst Magazines, Meredith and Time, Inc. are compiling and pinning thousands of recipes that align with USDA Guidance for Healthier Eating

WASHINGTON, Feb. 26, 2013 /PRNewswire-USNewswire/ -- Partnership for a Healthier America (PHA) Honorary Chair First Lady Michelle Obama announced today that five of the nation's largest media companies, as well as Pinterest, an online tool millions use to find the inspiration for their lives, joined PHA, Let's Move!, and USDA's MyPlate to make it easier for millions of people to put healthier meals on the table every day.

Epicurious, Food Network, Hearst Magazines, Meredith and Time Inc., through an agreement with PHA, are making available thousands of nutritious recipes that align with guidance that support USDA's MyPlate, and are labeling, compiling and promoting these recipes on their most popular cooking websites. 

More than 3,000 recipes have been identified across 18 websites, and today nearly 1,000 of these recipes have been collected on a new Pinterest page associated with the effort, providing a one-stop-shop where parents, beginner home cooks and even the most experienced chefs can find and share healthier recipes.

"As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them," said First Lady Michelle Obama. "This partnership takes the guess work out of finding healthy recipes and gives parents the information and the tools they need to make healthy choices for their families every day."

Over the next two years, partners will roll out 250 MyPlate-inspired recipes each month on individual brand websites as well as on the PHA MyPlate Pinterest page. Brands participating in the effort include:

"PHA's goal is always to make the healthy choice the easy choice for busy parents and families," said PHA CEO Larry Soler. "To do that, we have to meet home cooks where they are—and millions of them visit our partner sites as well as Pinterest every month to find tasty recipes. Compiling healthier recipes, making them easy to find and educating people about how they fit into a healthy, balanced meal is a great way to give parents and families the tools to help reverse this epidemic."

PHA's key partners in this effort include:

Let's Move!—First Lady Michelle Obama launched Let's Move! on February 9, 2010 to unite the country around our kids' health and create real support for families to live healthier lives.  Since then parents, business leaders, educators, elected officials, military leaders, chefs, physicians, athletes, childcare providers, community and faith leaders, and kids themselves have stepped up to improve the health of our nation's children.

USDA Center for Nutrition Policy and Promotion (CNPP)—CNPP is the USDA agency tasked with developing the Dietary Guidelines for Americans (with the U.S. Department of Health and Human Services) and promoting the guidelines to reach consumers of all ages through innovative guidance and resources supporting the MyPlate food icon at ChooseMyPlate.gov and through USDA's cutting edge SuperTracker. As subject matter advisors, CNPP will provide educational information for the effort as well as ensure that recipes being promoted and compiled align with the guidelines.

Pinterest—Pinterest is a tool that helps people discover and organize the things they love. Millions of people turn to Pinterest every day to find inspiration, including ideas for healthy recipes. Pinterest will help with ongoing promotion of the effort and serve as a social media advisor for the effort.

Epicurious—As one of the most recognized digital food brands, Condé Nast's Epicurious is proud to support PHA and Mrs. Obama's Let's Move! campaign in an effort to make healthy meal planning for families accessible and achievable.  In addition to pinning healthy, family-friendly recipes to MyPlate Recipe Pinterest group boards, Epicurious will create and post to its site original content – including features, recipes, and videos – that addresses raising healthy eaters. Epicurious has worked to promote Let's Move! since its inception, culminating in the first Healthy Lunchtime Challenge and Kids' State Dinner last August. The brand reaches more than 20 million cross-platform users each month across its website, app, and social media channels. 

Food Network—A unique lifestyle network, website and magazine that connects viewers to the power and joy of food, Food Network (www.foodnetwork.com) strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise.  Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly.  Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI) is the manager and general partner.

Hearst Magazines—Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is a leading publisher of monthly magazines in terms of total circulation and reaches 83 million adults. Delish, a partnership with MSN, celebrates the world of food, helping home cooks prepare easy, inventive family meals. It is the go-to source for recipes, menus, dinner ideas and cooking tips from trusted brands like Country Living, Good Housekeeping, Redbook, Woman's Day and more.

Meredith—Meredith digital's mission is to mobilize millions of women to live their dreams—and everyday life in between. Meredith reaches over 40 million every month through its digital properties including Allrecipes.com, BHG.com, EatingWell.com, Recipe.com, DiabeticLiving.com, RachaelRayMag.com, Parents.com and FamilyCircle.com and is excited to create and spotlight recipe collections, menus, articles and slideshows that are MyPlate inspired. Meredith's brands know that busy moms want to make healthy and nutritional food choices for their families and the MyPlate symbol will inspire them make great meals that are also delicious and satisfying.

Time Inc.—Time Inc., a division of Time Warner, is one of the largest branded media companies in the world.  The Time Inc. Lifestyle Group is comprised of All You, Coastal Living, Cooking Light, Health, MyRecipes.com, Real Simple, Southern Living, Sunset and This Old House.  With a total audience of more than 55 million, these trusted brands help today's woman enjoy new and rewarding experiences while keeping her engaged every day.  This year, Time Inc. is the exclusive media sponsor of PHA's Building a Healthier Future Summit, taking place March 6 to 8 in Washington DC.  

For information about MyPlate and the USDA Dietary Guidelines, visit www.choosemyplate.gov.

For healthy recipes, visit www.pinterest.com/MyPlateRecipes.

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

SOURCE Partnership for a Healthier America



RELATED LINKS
http://ahealthieramerica.org/
http://www.choosemyplate.gov
http://www.pinterest.com/MyPlateRecipes

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