Amobee and Nimbuzz Partner to Bring Socially Relevant Mobile Advertising Inventory to Advertisers Globally
Amobee PULSE for Publishers powers distribution of Nimbuzz's mobile advertising inventory, giving advertisers access to 105 million Nimbuzz users worldwide
REDWOOD CITY, Calif. and NEW DELHI, Oct. 11, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, and Nimbuzz, one of the fastest growing mobile instant messaging applications in the world, today announce their partnership to bring highly relevant, socially connected mobile advertising inventory to advertisers across the world. By utilizing the Amobee PULSE for Publishers platform, Nimbuzz can now give its advertising partners access to contextual, socially connected mobile advertising inventory, enabling advertisers, agencies and brands to deliver highly relevant ads to more than 105 Million Nimbuzz users worldwide.
Amobee PULSE for Publishers is the most comprehensive, configurable and secure mobile advertising platform in the market. Designed from the ground up, it helps large publishers monetize their direct and remnant mobile advertising inventory. With Amobee PULSE for Publishers, Nimbuzz can now offer advertisers socially relevant mobile inventory, and dramatically improve ROI. With Nimbuzz's unique mobile inventory, advertisers can take advantage of targetable rich media capabilities, including splash screen ads, branded chat buddies, hyper local ads, and social profile-targeted ads.
"With Amobee PULSE for Publishers, we can now offer large advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to our desirable 100 plus million users worldwide," said Joby Babu, Head of Operations, from Nimbuzz. "Nimbuzz's deep understanding of its subscribers provides advertisers with access to valuable behavioral and demographic information, resulting in successful mobile ad campaigns."
"Nimbuzz offers high-quality mobile inventory on a global scale, which makes them an ideal partner for Amobee," said Mark Strecker, Amobee COO. "The key to making mobile advertising a success for large brands is relevant impressions at scale. With Amobee PULSE for Publishers, Nimbuzz can truly realize the value of their mobile advertising assets."
Nimbuzz is the free video and voice calling and messaging app for the connected generation. The multi award-winning Nimbuzz application enables people to enjoy free calls, instant messaging and social networking, using the Internet capabilities of their mobile device. With more than 105 million users and more than 180,000 new registrations per day, Nimbuzz is currently used in more than 200 countries worldwide and is available on thousands of the world's most popular devices across all major platforms such as Android, Symbian, iPhone, iPod touch, J2ME, as well as Windows and Mac desktop computers.
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
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