REDWOOD CITY, Calif., Sept. 10, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, today announces the launch of Amobee PULSE Create, a mobile ad creation platform that enables advertisers and publishers to create innovative rich media and 3D mobile ad campaigns. Amobee PULSE Create is the first full-scale creative ad platform that is fully integrated into Amobee's industry-leading ad serving platform, PULSE for Publishers, which gives publishers the unique ability to measure the performance of rich media and 3D mobile ad campaigns from a single platform.
Amobee PULSE Create will be made available to all advertisers and agencies, giving them exclusive access to PULSE 3D and PULSE Rich Media technology. Rich media ads generated with PULSE Create will be MRAID compliant. 3D and rich media ads developed with PULSE Create can run on any large network globally, and result in increased time spent in-ad. Since PULSE Create is fully integrated into the Amobee PULSE for Publishers platform, large publishers can now demonstrate the added value of their inventory when advertisers choose to reach consumers with 3D and rich media mobile ad campaigns.
With PULSE Create, Amobee continues to offer the most comprehensive, state-of-the-art ad serving platform for large global publishers. In addition to standard ad serving capabilities, PULSE for Publishers offers industry leading Mediation, Real Time Bidding (RTB), Forecasting and 3rd party data for targeting. PULSE Mediation provides publishers with the best tools to sell their remnant inventory to over 80+ ad networks with consolidated reporting capabilities. PULSE RTB is based on OpenRTB 2.0 specifications and gives premium publishers the ability to create a private exchange to sell to demand side platforms of their choice. Additionally, PULSE RTB gives publishers comprehensive controls to manage the visibility of user data on the exchange.
"Amobee continues to push the envelope and offers the best-of-breed mobile advertising platform," said Trevor Healy, Amobee CEO. "3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results."
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.