LONDON, Dec. 5, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, was declared as the "Best Rich Media Ad Platform" for the Amobee PULSE Create platform in the 2012 ME Awards, hosted by Mobile Entertainment.
Selected out of hundreds of entries including Crisp Media, Medialets, InMobi Studio, and Celtra, Amobee PULSE Create was selected by an elite judging panel of over 500 mobile media, advertising and brand executives from the Mobile Entertainment readership. The Amobee PULSE Create platform was ultimately chosen for its innovation and success as a rich media and 3D mobile ad creation platform. Amobee PULSE Create is the first full-scale creative ad platform that is fully integrated with Amobee PULSE for Publishers, giving large publishers the unique ability to measure the performance of cutting-edge rich media and 3D mobile ad campaigns on a global scale.
The ME Awards evening is one of the biggest and most glamorous in the industry calendar, bringing together mobile content executives to celebrate the achievements of the past year. The seventh annual ME Awards took place at the Royal Garden Hotel in London on Thursday, November 29th, 2012, attracting over 300 senior professionals from all over the world.
"It's been another fantastic year for the mobile industry and we are proud to be able to recognise the success and achievements of all our finalists and winners with another hugely successful awards night," said Katy Phillips, publisher of Mobile Entertainment. "Our industry has changed significantly in the last 12 months, which means that we've had to cast the net far wider to highlight the innovators of today. Last night we handed out awards in 23 categories. In a change from the usual line up we saw new giants emerging from the AR, Enterprise and Games Monetisation sectors and I'm certain that next year we'll expand even further. My congratulations to all the winners."
"Amobee PULSE Create is a true game changer in mobile advertising. Not only does it allow advertisers to create impressive 3D and rich media ads in a dramatically reduced time frame, but it delivers unprecedented results in ways never seen before," said Mark Strecker, COO of Amobee. "We're delighted and honored by the recognition from Mobile Entertainment and the Mobile Entertainment readership."
About Mobile Entertainment:
Mobile Entertainment (ME) reports the latest news, views and analysis from the fast-moving mobile content industry, across a unique combination of online, apps, mobile, email and specialist industry events. Total monthly audience across all channels tops 100,000. ME provides a platform for companies at all levels of the mobile content industry and is read by execs at all levels within it. Editorially we cover off all mobile content verticals, including music, video & TV, games, communities, adult, search, social media and advertising, encompassing operators, handset vendors and content providers alike.
ME is at the heart of the mobile content community. This provides our readers with fun and enriching industry events to enjoy, while also delivering value for sponsors and advertisers. These events include our flagship ME Awards evening, Meet-Up networking nights and the Monetising Mobile conferences.
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.