AMP Energy and Terry Gilliam Present: THE LEGEND OF HALLOWDEGA to Premiere at the Talladega Superspeedway on October 31st

NEW YORK, Oct. 8 /PRNewswire/ -- Award-winning filmmaker Terry Gilliam will premiere his short film THE LEGEND OF HALLOWDEGA starring David Arquette and Justin Kirk with special appearances by Dale Earnhardt Jr., Darrell Waltrip and more on October 31st, 2010. The film, produced by AMP Energy Juice and @radical.media, will premiere on Halloween Sunday with the first chapter to debut on ESPN just prior to the start of the AMP Energy Juice 500 at Talladega Superspeedway. Starting Halloween night, the film will be available in its entirety on www.legendofhallowdega.com. THE LEGEND OF HALLOWDEGA is the first short film for both Gilliam and AMP Energy Juice.

"AMP Energy Juice is fueled by great partnerships that include Dale Earnhardt Jr., Talladega Superspeedway – and now, director Terry Gilliam," said Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages, maker of AMP Energy Juice. "Terry has a distinctive vision and is a truly gifted storyteller. AMP Energy Juice is proud to have produced his one-of-a-kind take on the legends and lore that surround Talladega Superspeedway for race fans and film buffs everywhere."

Director Terry Gilliam added, "To bring our little circus into the world of a truly monster circus was a thrill."

The comedy, THE LEGEND OF HALLOWDEGA, explores the mysteries around Talladega Superspeedway as the host of an investigative news show (Justin Kirk) joins forces with a techno-geek paranormal expert (David Arquette) to dodge close-calls and chase crazy leads to get to the bottom of THE LEGEND OF HALLOWDEGA.

"The great folks at AMP Energy Juice have developed a new and innovative idea to research and debunk some of the myths surrounding HALLOW-DEGA," said Talladega Superspeedway Chairman Grant Lynch. "We anxiously await the release of the film to see what Terry Gilliam and AMP Energy Juice have come up with."

THE LEGEND OF HALLOWDEGA reflects AMP Energy's continuing commitment to support innovative talent in the creation of unique entertainment.

Solve the mystery at http://www.LEGENDOFHALLOWDEGA.com

About AMP Energy Juice:

AMP Energy Juice brings the power of AMP Energy to 100% juice. With its energizing blend of B-vitamins and a specially formulated intense combination of taurine, ginseng and guarana, AMP Energy Juice provides the power needed to tackle everything in life, day or night. AMP Energy Juice is a product of Pepsi-Cola North America, a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About Radical Media:

@radical.media is a global transmedia company that creates some of the world's most innovative content. The company produces and distributes television, feature films, commercials, music programming, digital content and design. @radical.media has produced award-winning projects, including the Academy Award®-winning documentary The Fog of War; the Grammy Award®-winning Concert for George; the Independent Spirit Award-winning Metallica: Some Kind of Monster; the pilot episode of the Emmy® and Golden Globe winning series Mad Men; the Emmy-winning 10 Days That Unexpectedly Changed America for the History Channel; the critically acclaimed series Iconoclasts for the Sundance Channel; and more recently, the documentary Summit on the Summit and Drake: Better Than Good Enough for MTV. The company is currently in production on programs for HBO, Sundance Channel, MTV, Discovery and OWN.

About Talladega Superspeedway:

Will more NASCAR history be made when racing returns to Talladega Superspeedway for the AMP Energy Juice 500 weekend? Race fans will have to be here to find out. NASCAR action returns with the Mountain Dew 250 fueled by Fred's NASCAR Camping World Truck Series race and Race Number Seven in the Chase for the NASCAR Sprint Cup, the AMP Energy Juice 500, Oct. 29 – 31st. To experience it all, call 1-877-Go2-DEGA or visit www.talladegasuperspeedway.com

SOURCE AMP Energy Juice