"What attracted me most about Amplero is that under the hood, there is an extremely solid technology that has been delivering significant ROI with major brands," said Mike Zell. "I'm eager to dive in and build on that trend to help large consumer businesses realize the value their organization could achieve with machine learning in building extended, personalized relationships with their customers."
Prior to his role at Amplero, Zell guided some of the world's most recognizable brands to bring their consumer experiences to life across digital and television media. Most recently, he was vice president of services and strategy at Pointmarc, an analytics consultancy, where he helped grow the business from 30 to 140 professionals in four years before it was acquired by Merkle, a global performance marketing agency. He previously spearheaded digital media as director of advanced optimization at Razorfish and has also worked with several Seattle-area startups. The timing of hiring Mike is well aligned to the young company's rapid growth plans, having recently landed key enterprise customers in the telecom, gaming, and subscription software verticals.
"Mike's experience, seeded through early marketing innovation in AdTech by aQuantive and leading marketing services firms such as Pointmarc and Merkle, closely aligns with the enterprise marketing expertise we need to expand our business and customer roster as we enter the next phase of growth and momentum," said Amplero CEO Dr. Olly Downs. "As we look to grow our team of highly talented and driven executives, we will continue to rely on Seattle's reputation as a machine learning and cloud-based computing mecca to attract leaders such as Mike."
To learn more about joining Amplero's growing team, please visit the career page at http://www.amplero.com/careers.html.
Founded in 2016, Amplero is a customer lifetime value management platform that enables marketers to achieve what's not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction to maximize customer lifetime value and loyalty. Using Amplero, marketers in telecom, banking and finance, gaming, and software-as-a-service have seen more than three percent incremental growth in customer revenue and five times retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences. For more information visit www.amplero.com or follow us on Twitter.
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