SEATTLE, May 3, 2017 /PRNewswire/ -- Amplero, a recognized leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty, today announced an extensive expansion of its Artificial Intelligence Marketing Platform (AIM) that will help marketers increase topline revenue while delivering better customer experiences.
This latest release of Amplero's AIM platform includes a new machine-learned insights component that is designed to identify and push proactive insights about campaigns, customers, and KPI's to the marketer to ensure learnings are understood and utilized across their organization. These new insights notify marketers of unexpected shifts in customer behavior, discover direction for future creative, and provide always-on monitoring of campaign efficacy.
Amplero continues to invest heavily in applying AI at the core of the MarTech stack in order to provide marketers exponential improvements in scalability and intelligence across customer data, marketing automation, and analytics layers. The machine-learned insights are a natural byproduct of Amplero's AIM platform, which leverages auto-machine learning (Auto-ML) and multi-armed bandit experimentation (MAB) to recursively test and continuously optimize thousands of marketing permutations to maximize customer revenue and retention. While Amplero's unique artificial intelligence system works at a deep level, the components work together to proactively present the information to the marketer in an insightful and intuitive way.
"Amplero's AIM platform adaptively tests and executes marketing interactions at the nano-level, often evaluating more than 2100 permutations for a given marketing program. Because of this, the AI is learning which pieces of the campaign works for a unique individual at an unprecedented rate," said Olly Downs, PhD, Amplero CEO. "When you think about the fact that the length of the universe in seconds is 244, Amplero generates a depth of learning that is far beyond what is humanly possible."
In addition to the machine-learned insights, Amplero added a broader set of push-pull connectors intended to facilitate the ingress and egress of customer and marketing data, as well as a revamped UX designed to better align with the workflows and objectives of today's modern marketer.
"While Amplero continues to lead the way in auto-machine learning, it is also important that we continue to invest in features that save marketers time and energy in performing their increasingly challenging jobs," said Andrew Toner, Amplero CTO. "Over the past year, we have seen tremendous adoption of our AIM Platform by some of the world's largest brands and have revamped our UX to further align it with how the modern marketer performs his/her jobs. And, we now have standard frameworks for easy integration into any push/pull marketing channel. This facilitates us passing our intelligent marketing decisions to downstream tools such as the Salesforce Marketing Cloud telling them which email to send or returning such decisions to determine which offer to serve when called via pull channels such as Pega Systems' call center tools."
Traditional marketing clouds built on legacy architectures are racing to "bolt-on" AI to their existing infrastructure to claim artificial intelligence, when in reality this only solves very well-defined, narrow use-cases. Amplero continues to be a leader in applying "AI at the core" of the marketing stack to leverage the benefits of its Auto-ML capabilities across the customer data platform, the marketing automation layer, and the insights and analytics tools. Although a cloud-first company, Amplero has the ability to deploy on premise behind the customer firewall, or within the virtual private cloud, to take full advantage of existing data lakes and customer data platforms.
For more information on the Amplero Artificial Intelligence Marketing Platform, or to request a demo, visit: https://www.amplero.com/demo. Demos will also be offered at MarTech San Francisco May 9-11 at booth #800. Marketers attending the conference are invited to AI at the Core: 2017 Artificial Intelligence Marketing Exchange, an exclusive pre-show event on May 9 hosted by Amplero that will prepare marketing leaders to succeed in the new artificial intelligence marketing landscape.
Headquartered in Seattle, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible.
Unlike traditional rules-based marketing automation systems, Amplero's Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.
With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
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