An Increasing Percentage Of Gynecological Procedures Will Be Performed In Physician Offices And Ambulatory Surgical Centers
Millennium Research Group's New Physician Forum Report Provides Details of Physician Attitudes and Choices
TORONTO, June 6, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, an increasing proportion of the 1.7 million annual gynecological procedures will be performed outside of the hospital setting. Physicians, who generally have an ownership stake in their offices, cite financial incentives, faster patient turnover and control over staff and equipment as key reasons for the shift.
The shift will be most noticeable in transcervical female sterilization, diagnostic hysteroscopy, and global endometrial ablation (GEA) procedures. Hysterectomies, myomectomies and tubal ligations, which are highly invasive procedures, and increasingly utilize laparoscopic and robotic techniques, will mostly remain in hospitals and ASCs.
These results come from a new MRG report, Gynecological Procedures in the US: Checking Out of Hospitals and into Physician Offices, part of its Physician Forum series. Physician Forum reports are produced in response to specific market events and trends that are expected to have significant effects on the utilization and sales of medical devices. This report was published in March 2013.
The results are based on surveys that were conducted from November to December 2012 and included 140 respondents in hospitals, ASCs and physician offices who have performed a significant number of gynecological procedures. The respondents surveyed included surgical gynecologists, ob-gyns, and urogynecologists in the United States.
"These changes are taking place in the context of what basically a flat market," said MRG Therapy Area Manager Shriram Venkataramana. "Given strong competition, manufacturers that are able to establish and leverage relationships with gynecologists to offer customized office-based solutions will be best positioned to reap the benefits of this shift."
Free Webinar: Planning for the Move of Gynecological Procedures Out of the Hospital Setting
MRG Therapy Area Manager Shriram Venkataramana discusses which procedures will move, and what manufacturers should look for to appeal to the office market.
June 17, 2013
11 a.m. U.S. Eastern Time
Millennium Research Group's Gynecological Procedures in the US: Checking Out of Hospitals and into Physician Offices report provides information about the attitudes and intentions of physicians who perform transcervical female sterilizations, tubal ligations (female sterilization), global endometrial ablations, endometrial resections, diagnostic hysteroscopies, hysterectomies or myomectomies in the hospital, ASC or office setting.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company (www.DecisionResourcesInc.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.
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SOURCE Millennium Research Group
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