LONDON, October 11, 2016 /PRNewswire/ --
Faster, Better, and Higher ROI
The renowned An-Nahar Newspaper is considered Lebanon's equivalent of the New York Times operated by the distinguished Tueni family who left its mark in politics, journalism and writing.
In 2003, it was the vision of the influential Gebran Tueni, Chairman of the Board and General Manager of An-Nahar, to digitalize An-Nahar daily newspaper and join the paperless era.
He chose and trusted KnowledgeView to make this digital leap, starting with using Publish live and its core RAPID Browser product for digital news reception and management.
Tueni had a vision of using Publish live for totally integrated news editorial and production, down to controlling digitally all page elements from the editorial meeting room. The later assassination of Gebran Tueni, one of the most influential voices and freedom of speech fighters in the Arab region, put a hold on this vision for years, until his daughter Nayla followed his path in 2015 and decided to finish what her father had started with KnowledgeView.
Choosing Publish live comes in line with An-Nahar's commitment to optimize news making and serve wider audience. Publish live is a world class newsroom solution specifically designed to cater for publishers and news media, allowing publishers to easily create and publish news in an efficient way.
An-Nahar's new newsroom, powered by Publish live, revolutionized the old workflow system with a simple yet powerful efficient workflow reducing print publishing cost by at least $240k annually. News production became simple and easy. A normal print publishing day from authoring to final page used to take 10 hours with 14 production staff (Text, entry + layout). With Publish live, these hours have been reduced to only 8hrs using only 4 production staff. Moreover, KnowledgeView had the tools and expertise to help with the editorial change management for a modern newsroom during a seamless implementation without any interruptions.
Publish live technology can be easily integrated with online advertising such as OpenX and Google Double Click. KnowledgeView has also developed the unique Rewardisement technology that enables users to engage intelligently with advertising across Paper, Print and Mobile, providing additional advertising technology for publishers to deal effectively with the problem of Adblocking.
"We are very happy with the professionalism and efficiency of KnowledgeView's Team. RB simplified the whole complicated editorial operation and KnowledgeView managed to guide and consult us throughout the process making it a smooth and easy transition."Nayla Tueni, Chief Executive Officer, An-Nahar Newspaper
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About the KnowledgeView group
KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut. KnowledgeView has a unique combination of industry leaders on its Board and powerful publishing technology used by leading media players globally. KnowledgeView continues the publishing revolution in the MENA region started by Diwan in 1984, acting as a technology bridge between the Europe and the Arab World.
The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems, with over fifty media companies and 6000 journalists using its Publish live systems. KnowledgeView has also established a leading position in mobile apps with its own NewsPad platform.
KnowledgeView's founders have expanded into two key consumer-centric products with the establishment of technology startups Rewardisement Ltd and NewsSocial ltd.
Rewardisement Ltd was established with the vision of disrupting the advertising space by putting the consumer first. To enable consumers to control better how advertising serves their needs, Rewardisement seeks to make advertising a dialogue between consumers and advertisers and reward consumers for participation, on mobile, Web and Print.
NewsSocial is designed to unblock user engagement, creating communities around news content.NewsSocial helps community users to network and engage around (1) focused debates and (2) well-tagged news linked to the debates, allowing NewsSocial and its publisher partners to build up more useful user-engagement data, and to bring distinct categories of users to advertisers to increase ROI.
Ms. Diala Al Sharief
SOURCE KnowledgeView ltd.