Analysis of the Western European Plant Health Improvement Agents Market

LONDON, March 3, 2015 /PRNewswire/ -- The Western European agricultural market is strongly driven by the increased requirement of food for the growing population. New regulations and reforms enforced by the EU council, Parliament, and Commission on the manufacturing of fertilizers, carbon foot print, safety of the environment, and environmental benefits of crops diversification are the major challenges faced by the fertilizer manufacturers in this market. Western European agricultural market is highly import driven and is one of the largest importer of agricultural products and food.

Key Findings
-The Western European plant health improvement agents market generated a revenue of $million in 2013. Revenue is expected to increase to $ million in 2020, at a compound annual growth rate (CAGR) of % between 2013 and 2020.
-In terms of revenue, the fertilizers segment held the highest market share at 91.8% in 2013.
-In 2013, plant growth regulators (PGRs) accounted for a % market share, in terms of revenue, and are expected to grow the fastest, at a CAGR of % between 2013 and 2020. Plant growth regulators are applied only in micrograms to plants; this is the reason for a low market share.
-The market is driven by decrease in total arable land area, which is expected to intensify the demand for fertilizers and other plant health improvement agents. However, increasing costs and shortage of raw materials hinder growth.
-The total plant health improvement agents market is highly consolidated and the top three participants hold % of the market.
-The key market participants include: Yara International, ICL Fertilizers, K+S, Agrium Inc., and The Mosaic Company.

Market Definitions
-The overall market is based on the assessments of the following countries in Western Europe: France, the United Kingdom (UK), Scandinavia, Benelux, Spain, Germany, Italy, and Rest of Western Europe (Greece, Portugal, Austria, Ireland).
-This research service covers the plant health improvement agents used in the agricultural market, such as fertilizers, plant growth regulators (PGRs), and micronutrients.
-Fertilizers comprises three product segments: Nitrogen-based (N-based) fertilizers, Phosphate-based (P-based) fertilizers, Potash-based (K-based) fertilizers.
-PGRs which improve plant health and not used as a crop protection agent are included in the study. For instance, indole acetic acid is not included in the study, as it is used to clear weeds and mostly acts as a herbicide. However, mepiquat chloride is included, as it strengthens stem growth of cereal crops.
-All revenues are calculated in US dollars and reflect revenues of manufacturers. Units are defined in terms of kilo tons. Unit shipment forecasts are based on the volume of plant health improvement agents used in agriculture.

Market Definitions—Product Scope
Fertilizers covered in this research service are:
oN-based fertilizers: Ammonium nitrate, calcium ammonium nitrate, and urea
oP-based fertilizers: Ammonium phosphate and triple super phosphate
oK-based fertilizers: Muriate of potash and sulfate of potash
oBlends: Nitrogen Phosphate Potash (NPK) and Phosphate and Potash (PK)
-PGRs included in the study are mepiquat chloride, ethephon, chlormequat chloride, prohexadione-calcium, and gibberellic acid.
-Micronutrients analyzed for this research study are zinc sulfate, borax, ferrous sulfate, manganese sulfate, and others (amino acids and copper).
-Nutrient requirements (N, P, and K) of crops vary. Though, nutrients are supplied as fertilizers, they are discussed as segment independent of the Western European plant health improvement agents market.
oVarious nutrients used in different plant health improvement agents are discussed in this study. The numbers are independent values and will not add upto the total market. The nutrients segment was included to give clients a perspective of the nutrient requirement (N, P, and K) for the Western European agricultural market.
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