NASHVILLE, Tenn., July 23, 2013 /PRNewswire/ -- Raven Internet Marketing Tools has released Site Performance, a tool that collects 30-plus essential marketing metrics for any website, automatically and on demand.
This data helps SEOs, social media marketers and content marketers analyze their online marketing campaigns and report key stats quickly to clients.
"It's simple, versatile and chock-full of data," said Jon Henshaw, Raven's co-founder and chief marketing officer. "This opens up a whole range of possibilities in regards to sales opportunities, competitive analysis and monthly reporting."
How Site Performance works
Site Performance automatically retrieves metrics in four categories: SEO, Site, Social and Local Listings. The tool defines each metric, offers suggestions for improving it and lists resources to explore for more information.
It's simple to compare the metrics of up to three websites side-by-side, with the "winning" website highlighted for any given metric. That's not only useful for learning which website has the competitive advantage, it also helps set expectations for clients at the beginning of a project.
In fact, a Site Performance report — which Raven can create in PDF format in seconds - is a simple way to help land new projects. Account executives and business development managers could use the report to show potential clients can see how they're doing across the board and how an online marketing agency could help them improve their website.
Site Performance also measures change over time. Raven automatically updates Site Performance data every two weeks, as well as every time the tool is accessed. Clients appreciate staying up to date with campaign progress, especially when a Site Performance report makes it clear how marketing changes are paying off.
What data Site Performance includes
Site Performance features these metrics:
- SEO metrics, including website quality scores and backlink data from Majestic SEO and Moz.
- Site metrics, including website load time, page speed, domain registration expiration date and Google Analytics integration.
- Social metrics, including website Facebook, Twitter and Google Plus likes, comments and sharing data.
- Local listings, including whether the website is found in Google, Yelp, Foursquare, SuperPages.com and YellowPages.com directories.
"We hadn't thought to claim our SuperPages listing. Doing it now," wrote Christopher Handy when Raven's Facebook Page announced the new tool.
For a longer list of metrics, a sample report and more details, see Raven's Site Performance description.
How Site Performance complements other Raven tools
Site Performance is one of more than 20 SEO, social media, content marketing and PPC tools included in the Raven Internet Marketing Tools platform. In particular, online marketers may find Raven's Site Auditor and Site Performance tools a power combination for pitching clients and improving a website. (Site Auditor, which automatically identifies technical SEO issues for any website, was released earlier this year.)
A Raven Pro accountholder can access every tool in the platform, such as Site Auditor — and run unlimited Site Performance and other reports for an unlimited number of campaigns — for $99 per month. There's no contract and no credit card required to start a free trial of the software.
For more information, visit raventools.com.
About Raven Internet Marketing Tools
Raven Internet Marketing Tools is all-in-online online software that helps marketing agencies and professionals quickly research, manage, monitor and report on SEO, social media, content and PPC campaigns. It's built for easy collaboration across teams, and its fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held company based in Nashville, Tenn., was founded in 2007.
Raven Internet Marketing Tools
SOURCE Raven Internet Marketing Tools