Anametrix Acquires Cloud-Based Business Analytics Service Provider, Nordic Research Corporation
Anders Olsson joins Anametrix as Chief Technical Officer
SAN DIEGO, March 17 /PRNewswire/ -- Anametrix (http://anametrix.com) announced the completion of its acquisition of Nordic Research Corporation, an independent business analytics technology provider. This acquisition significantly extends Anametrix's ability to deliver cloud-based information visualization and predictive modeling of multiple online, offline and external databases. As part of the agreement, Nordic Research founder Anders Olsson joins Anametrix as Chief Technical Officer.
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Prior to founding Nordic Research, Olsson's background includes over 15 years of extensive web-based technology experience. As System Architect at WebSideStory and Omniture, he directed product development with advanced data collection and visualization products. Olsson's veteran involvement with data exchange APIs and e-commerce analytics led to his innovative cloud-based business analytics system architecture.
As Chief Technical Officer, Anders Olsson spearheads Anametrix's product strategy and technical direction.
"Anders and I worked closely together at WebSideStory. The opportunity to build a billion dollar business analytics company with this visionary industry expert is an exciting deja vu," stated Blaise Barrelet, CEO. "Anders' deep knowledge of multi-channel data acquisition and processing combined with his proven ability to globally scale cutting-edge user interface and interaction technologies will accelerate Anametrix solutions deployment."
"I am pleased to drive the technology vision at Anametrix," said Olsson. "The opportunity to define an industry with a leader of Blaise's background, experience, and track record is game changing; together we will rapidly expand the Anametrix brand to the benefit of our existing and future customer base."
The Anametrix cloud-based business analytics platform provides organizations with real-time access to multiple data sources including customer relationship management (CRM), enterprise resource planning (ERP), social media, search engine marketing (SEM), video & audio, e-commerce, and web analytics.
Financial details of the acquisition transaction were not disclosed.
About Anametrix
Anametrix, Inc. is a privately funded next generation business analytics company whose technology is delivered via Software as a Service (SaaS). A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives. Founded in 2009 by analytics industry expert Blaise Barrelet, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data. Self-directed business insights are readily accessible across organizations, from sales staff to C-level. For more information, please visit http://anametrix.com, call (858)558-8230 x333 or email [email protected]
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