NEWARK, N.J., Nov. 19, 2015 /PRNewswire/ -- #BankSocial, the first social media and marketing conference for the banking industry, announces two keynote speakers who will share their forward-thinking approach to how community banks and credit unions can do more – and better – business in this connected world. Andrew Davis and Matthew Wilcox bring proven expertise to #BankSocial, which will run from April 7–8 in Newark, New Jersey. Davis will spend an hour on day one exploring what the "Loyalty Loop" means for smaller banks. The following day, Wilcox will dive into some practical applications for social media marketing from a customer service perspective.
"#BankSocial is really all about people, so it's wonderful to have so many fascinating professionals together in one place," said #BankSocial Founder John Siracusa. "Social media is among today's most transformative and cost-effective tools for financial institutions looking to reconnect to their communities. In keynote sessions with Davis and Wilcox, #BankSocial attendees will discover how to establish, grow and sustain those connections."
Davis boasts 20 years of hands-on experience as a marketing strategist; he's seen the industry evolve in ways that were unimaginable when he was just starting out. Nevertheless, many of the core marketing principles are timeless, no matter how much the underlying technology changes. These principles form the core of Davis's 9 AM keynote presentation on April 7. "The Loyalty Loop: How Smart Experiences Drive Revenue" will serve as a reminder that banks are integral members of the communities they serve. To that end, Davis has outlined a strategy to build strong and sustainable relationships between banking brands and the customers they serve every day. Davis is also a best-selling author of Brandscaping: Unleashing the Power of Partnerships.
"I couldn't be more excited about introducing the #BankSocial audience to a revolutionary new way to drive new customers in a digital world. Leveraging the digital world to drive new customers and clients using the customers you already have isn't as hard as it might seem," says Andrew Davis, only weeks after his second book, Town INC, hit the top of Amazon's bestseller list.
As Senior Vice President of Marketing Strategy and Innovation at Fiserv, a technology services firm for the banking and finance industries, Matthew Wilcox has a wealth of insights into how social media can transform a brand. At 8:30 AM on day two of #BankSocial, he'll deliver the keynote session, "Social Media: Your Financial Institution's Customer Service Secret Weapon."
"Social Media has proven to be a successful tool for banks to engage with their customers," says Wilcox. "However, in many regards, it is still has untapped potential. #BankSocial has created an agenda focused on providing its attendees with real life tools and applications for them to take full advantage of social and tap into the potential it has to transform their organizations."
Together with Siracusa and the rest of #BankSocial's panel of speakers, Andrew Davis and Matthew Wilcox want to send a clear message to banks and credit unions that social media is today's most important opportunity. #BankSocial participants will come away from the experience fully prepared to foster new relationships between local customers and the brands they represent.
#BankSocial is more than a conference: It's a movement. #BankSocial will launch the retail banking industry into the future by teaching banks and credit unions of all sizes nationwide how to use social media to communicate powerfully, effectively, and authentically. Registration is open now for the April 7-8, 2016 #BankSocial event. Learn more at http://banksocialmediaconference.com.
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