Andrew Gordon to Join With Other Leading Experts on SocialTV and OTT TV for the Era's Great Ideas Summit 2012 Keynote Panel

NEWTON, Mass., Feb. 23, 2012 /PRNewswire/ -- As direct response marketers, we try to stay ahead of the curve when it comes to evolving consumer trends in the product marketplace.  Sometimes, however, we find it more difficult to stay abreast of emerging technologies that could ultimately affect TV engagement and trigger a disruption to our daily marketing practices.  For example, two technologies, SocialTV and Over-the-Top TV (OTT TV)  are creating a lot of buzz right now.  Although they still remain in their infancy, it's not a matter of if they will have an impact on our business ... but when.

On Tuesday, February 28 at 4:00PM, join leading experts Andrew Gordon, President of Direct Impact Group, Brendan Condon, CEO REVShare and Ben Mendelson, Interactive Television Alliance, for the Keynote Presentation, titled "DR Disruption - What You Need to Know About Social and Over-the-Top TV," which will take place during The Great Ideas Summit 2012 at the Fontainebleau in Miami Beach.  During this very special hour-long panel discussion you will learn all about SocialTV and OTT TV, as well as what's driving this shift.  You'll also discover how you can utilize these technologies to take your marketing to a higher level and broaden your audience reach.

"SocialTV and Over-the-Top Television are revolutionizing the way people view and interact with TV across platforms and networks," says Direct Impact Group President Andrew Gordon.  "The DR industry needs to become familiar with the new television landscape that's connecting television to the mobile web.  As marketers, we can't just be tied to linear television, where a lot of our industry still has their heads.  Direct marketers must learn to harness these new trends if they hope to survive TV's brave new world."

About Andrew Gordon

Andrew Gordon, Founder and President of Direct Impact Group, was invigorated by Direct Response Lead Generation advertising long before many others in this field. Clients prosper from his 30 years of direct marketing insider wisdom and his vast network of other direct marketing thought leaders.  Andrew's expertise in direct response (DR) history, current conditions, and future trends, has made him a nationally recognized expert and sought after author and speaker.  Andrew is well known for his ability to use DR messaging and media to move clients to the leadership position in their categories and, in many cases create category killers.  His passion for the industry is infectious and his skills in strategic planning, offer development, media planning, lead conversion and back end analysis are always in demand.  Andrew currently serves on the segment advisory group for the Direct Marketing Association's Broadcast Council and is an active member of both the Electronic Retailing Association's Radio Council and the ERA Television Council where he was the past Chair for the last three years.

About The Great Ideas Summit 2012

The Great Ideas Summit 2012, Presented by ERA, is the premier mid-winter event for the direct response marketing community.  Nearly 800 top-level professional attendees are expected to gather for the event, February 27-29, 2012 at the Fontainebleau Miami Beach. For more information about The Great Ideas Summit 2012, please visit ERAGreatIdeas.org.

About Direct Impact Group

Direct Impact Group is a strategic direct marketing firm specializing in results-oriented lead generation initiatives that bolster brands, grow top-line revenues and increase marketing return on investments.  The firm helps clients by crafting integrated marketing programs that have impact across multiple platforms.  Direct Power Branding™ is the firm's unique creative process that helps generate qualified sales leads while building client's brands.  This process combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Direct Impact Group is headquartered in Needham, Massachusetts and has affiliates in New York, Chicago and Santa Monica.  For additional company information visit www.directimpactgroup.com.

About the Electronic Retailing Association

Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio.  ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane.  For more information about ERA, please visit retailing.org.

Contact: Jennifer Martinez
Direct Impact Group
781-453-2200

SOURCE Direct Impact Group