Andrew Jaffe, Noted Journalist-Author and Former Editor of Adweek Magazine (1938-2010)

NEW CANAAN, Conn., Feb. 26 /PRNewswire/ -- Andrew Jaffe, a noted foreign correspondent for Newsweek, editor of Adweek Magazine, head of the international advertising Clio Awards, and finally a consultant to the advertising and marketing industries, died today after a courageous ten year battle with multiple myeloma, a cancer of the bone marrow. He was 71.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100226/LA61715)

Fresh out of Columbia University Graduate School of Journalism, Jaffe began his career as a newsman for the Associated Press where he won notice for his coverage of the 1965 Watts Riot.  He then joined Newsweek Magazine, first as a domestic correspondent in Atlanta covering race relations, and then in 1969 as a correspondent and later bureau chief for its Africa bureau in Nairobi, Kenya. While there, he covered the Biafran civil war, the end of Haile Selassie's rule as emperor of Ethiopia, and Idi Amin's rule in Uganda, as well as the end of Portuguese colonialism in Mozambique and Angola. In 1975 he accepted a post back in the U.S. as bureau chief in Miami. He left Newsweek in 1977 to become business editor for the Los Angeles Herald Examiner.

In 1984, he set off for New York, where he worked as marketing director of the international travel firm, Special Expeditions. In 1986 he was hired by Adweek Magazine as editor of a regional edition based in Atlanta. And in 1988, he moved to New York to become editorial director of the magazine's six editions.

Jaffe spent the next 15 years immersed in advertising.  In 1992 he was made a vice president of Adweek responsible for starting Adweek Conferences and other brand extensions; and, in 1997, he managed its acquisition of the Clio Awards. He headed the Clios for the next six years, until he retired from the company in 2003 and set up his own consultancy in Norwalk, Connecticut.

Before going to Columbia Journalism, Jaffe was a student at Phillips Exeter Academy and then Pomona College. From 1960-1962 he served on active duty in the U.S. Army in Korea and Alaska, with the rank of First Lieutenant.

Opening his own consultancy, Compass Consulting, in 2003, he worked for various New York agencies and for the One Club, helping it introduce the first awards show for branded entertainment, One Show Entertainment. He also served on the board of the Brandcenter, a graduate program at Virginia Commonwealth University that offers a masters degree in the creative side of advertising.  As a board member, he helped establish its executive education program for mid-career professionals. In 2003, he authored a book, "Casting for Big Ideas," published by John Wiley & Co.

Jaffe was a member of the Cornell Club, the American Society of Magazine Editors and the Overseas Press Club. He was chairman of the Neal Awards program, sponsored by American Business Media to recognize excellence in business-to-business journalism.

His hobbies included fly fishing, travel and experiments with fiery cooking recipes. Jaffe was married to communications executive Eileen Ast in 1994.  Their home is in New Canaan, Connecticut. Jaffe is survived by his wife, his son, Christopher, a computer executive, Chris' wife Katie and a granddaughter, Stella,  all of whom live in Burlingame, California; a stepson, Nicholas Ast, a student at Eckerd College; and two brothers, Steve, a crisis PR expert in Beverly Hills, and Bruce, a computer specialist and photographer in New York City.

The family requests that in his memory people consider a charitable contribution to the Andrew Jaffe Scholarship Fund at the Brandcenter, Virginia Commonwealth University or to the Whittingham Cancer Center at Norwalk Hospital.  Memorial services are pending.

For more information contact: Steve Jaffe, Jaffe & Co., Inc., public relations (310) 275-7327, [email protected]; [email protected] for Brandcenter

SOURCE Jaffe & Co., Inc.