AUSTIN, Texas, June 14, 2012 /PRNewswire/ -- Adlucent, a leader in retail search marketing and analytics, today announced the appointment of Angela Vasquez as Chief Financial Officer. Vasquez brings more than 15 years of strategic financial leadership to Adlucent, including senior roles at technology leaders Dell, Vignette and McAfee. In her new role, she will lead all aspects of Adlucent's financial, legal and human resources operations as the company continues to rapidly expand its retail client base and performance-based marketing and analytics solutions.
"We're excited to welcome Angela to the Adlucent team as we cement our leadership in retail paid search and marketing analytics," said Jon Armstrong, CEO of Adlucent. "Angela brings proven expertise and tremendous strategic intelligence to our finance organization, and her leadership will be a tremendous asset as we rapidly scale our business to meet the unique needs of retailers."
An experienced corporate finance and strategy executive, Vasquez most recently served as CFO of Hospice Source where she was responsible for all financial, human resources, and information technology-related activities. At Hospice Source, she led the design, planning and implementation of critical strategic initiatives around pricing and business monitoring and was instrumental in the company's rapid turnaround.
Vasquez previously served as Vice President of Finance and Worldwide Controller of McAfee, Inc. While at McAfee, she was responsible for controllership activities of a $1 billion business and drove strategic transformation of the finance organization through a combination of people, process and technology changes. Vasquez managed a global team of over 180 employees, leading the company through several critical compliance-related matters and driving the overall integration of a $350M acquisition of a global European-based business.
Prior to McAfee, Vasquez was Controller of Vignette Corporation where she led finance through several acquisitions, compliance efforts and growth initiatives. She began her career at PricewaterhouseCoopers and held international finance and accounting positions at Dell, Inc. Vasquez is a graduate of the University of Texas, Austin, where she received a Bachelor of Business Administration and a Master's Degree in Accounting.
"Adlucent stands out for having the team, technology and culture to transform retail marketing and analytics," said Vasquez. "This is a unique time in the company's history as it takes the next step into hyper-growth mode. We are at an inflection point for Adlucent - and the industry - and I am very excited about the opportunities for our business and our clients."
Adlucent is a marketing technology and analytics agency based in Austin, Texas, focusing solely on retail and eCommerce companies. Leveraging its Deep Search® search marketing and retail analytics platform, Adlucent's experts help the smartest retailers acquire new customers and grow revenue profitably through digital marketing. Expanding from a decade-long relationship with Amazon.com, Adlucent's current client base includes eTail and multi-channel brands such as Oriental Trading Company, Buy.com, Anthropologie, Jewelry Television, and Free People.