MANKATO, Minn., Oct. 7, 2013 /PRNewswire/ -- Angie's Artisan Treats, the delightfully different popcorn company, is pleased to announce its recent hiring of Joe Driscoll as Vice President of Marketing. Joe will be responsible for developing and driving Angie's overall marketing strategy including building the brand, streamlining innovation strategy and delivering an effective, multifaceted marketing campaign to help Angie's achieve its growth goals.
"Dan and I are thrilled to have Joe Driscoll join us at Angie's," says Angie Bastian, co-founder and president of Angie's Artisan Treats. "The caliber of his work and character stood out during the interview process. We're excited to have him take this senior leadership role in the company."
Joe comes to Angie's with 12 years of marketing and management experience in the consumer packaged goods industry working for General Mills. His experiences include leading the business and marketing campaigns for iconic brands like Wheaties, Pillsbury, and his personal favorite, Lucky Charms. Joe also has extensive experience driving product and brand innovation across multiple categories including refrigerated and frozen dough, baking mixes, main dish meals and soymilk beverages. Most recently Joe led the very successful acquisition and integration of Immaculate Baking into the Mill City Division of General Mills. Prior to joining General Mills, Joe earned his MBA at Notre Dame and spent four years as a stockbroker for PaineWebber.
"I am excited to join this amazing company and its talented team to help accelerate growth for Angie's Kettle Corn and Angie's Boomchickapop," says Joe.
Joe is an avid outdoorsman, and is married to Jill, whom he met while both attending the University of Minnesota. Joe and Jill are proud to be raising their three kids and their golden doodle in Saint Paul.
Husband and wife entrepreneurs Dan and Angie Bastian founded Angie's Artisan Treats in 2001 as a family-run, outdoor vendor operation selling Angie's classic Sweet & Salty kettle corn recipe. Today, Angie's has increased in sales and popularity, moving the operation from outdoor festivals and events to a production facility with expanded distribution. Angie's newest flavors, Boomchickapop™ White Cheddar and Caramel & Cheddar Mix, join a lineup of Angie's Sweet & Salty, Salted Caramel, White Cheddar, Movie Pop and Sweet & Spicy Kettle Corn flavors as well as Boomchickapop™ Sea Salt and Boomchickapop Lightly Sweet. Angie's is distributed to 50 states and found in locations that include Costco, Target, SuperTarget, Whole Foods and regional grocery stores nationally, as well as in co-ops, health food stores or ordered online. Follow us on Facebook at www.facebook.com/angieskettlecorn and www.facebook.com/boomchickapop and Twitter @AngiesKettle and @Boomchickapop.
SOURCE Angie’s Artisan Treats