Anheuser-Busch Named Sports Business Journal's 2013 'Sports Sponsor of the Year'
ST. LOUIS, May 23, 2013 /PRNewswire/ -- Anheuser-Busch was honored this week at the 2013 Sports Business Awards where it was named the "Sports Sponsor of the Year." The annual event, hosted by Street & Smith's Sports Business Journal, is a celebration of the top achievements in the sporting industry.
The award – decided by a panel of industry executives – marked Anheuser-Busch's first win and second nomination at the Sports Business Awards and was accepted by Blaise D'Sylva, vice president of media, sports and entertainment marketing for Anheuser-Busch.
"Successful sports marketing execution at Anheuser-Busch is more than purchasing a 30-second spot or signage in a stadium," said D'Sylva. "It is the collective effort of hundreds of people inside the organization, our partners and our wholesalers, working together every day to leverage sports and beer in exciting and innovative ways to connect with our consumers."
Other nominees for the "Sports Sponsor of the Year" were BMW, Coca-Cola North America, Pepsi Beverages Company, Sprint and Visa.
Anheuser-Busch's sports sponsorship portfolio is one of the largest in the U.S., and includes official beer sponsorships of the NFL and UFC (Bud Light); MLB and NBA (Budweiser); PGA, LPGA and Champion's TOURS (Michelob ULTRA); and Kentucky Derby (Stella Artois). Additional sponsorships include the No. 29 Budweiser Chevrolet SS, 95 local teams across the four major sports leagues and dozens of local running and cycling events nationwide.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
Phillip Cleveland, Bud Light