Announcing 3 New, Free Reference Apps by Fastrak Retail's Mobile Division for OSRAM SYLVANIA

CHARLOTTE, N.C., Dec. 20, 2011 /PRNewswire/ -- Fastrak Retail designed, developed and released 3 new mobile sales productivity and consumer reference tools with OSRAM SYLVANIA. Available on the iTunes App Store, Headlight 3.0, MOPAR Headlights 2.0, and Headlight for iPad 1.0, "are great examples of Fastrak Retail's expertise to design, program and release information rich, mobile reference tools for our clients sales, channel partners and consumers," says Fastrak Retail President and Owner, Debra Eicher. "We've been developing apps with OSRAM SYLVANIA for the last 2 years. The mobile app market is on fire.  All brands should be considering how a mobile app would assist their customers. Apps can lower marketing costs and they are not as expensive as you think!"

(Photo: http://photos.prnewswire.com/prnh/20111220/CL25680LOGO )

These latest Headlight apps are useful to SYLVANIA Automotive Lighting Sales Teams and Channel Partners working in the Automotive Industry, but also, they are great tools that can be used by consumers looking to replace automotive light bulbs for every American make and model car made between 1958 and 2011. Who needs the manual?

Headlight for iPad 1.0 is a new addition to the family of SYLVANIA apps and takes full advantage of the extra screen size and media capabilities offered by this device. Check out the video preview: http://bit.ly/HeadlightforiPadVideo .

All three offer full use of the database tool without requiring an Internet connection. "Fastrak Retail worked closely with us on the navigation/look/feel, but when it is time to execute the programming they were almost flawless... very little back and forth.  Fastrak really gets it and only delivers the highest quality," Adonis Cornwell, Merchandising Manager, SYLVANIA Automotive Lighting.

About FASTRAK RETAIL

Fastrak Retail, LLC focuses on developing useful, easy to use mobile tools that increase sales productivity for brands and manufactures. Our apps allow users to access information with low complexity and high efficiency on a mobile platform. We specialize in apps requiring local or remote database access to assist sales teams, channel sales partners and consumers with current and useful product information. For more information, visit www.fastrakretail.com

About OSRAM SYLVANIA Automotive Lighting

OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. For more information, visit www.sylvania.com/auto.

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Fastrak Retail, LLC 9716-B Rea Road, #177 Charlotte, NC 28277 704-998-3565

Contact: Debra Eicher, 704-998-3565, [email protected]

SOURCE Fastrak Retail, LLC