Anomaly Continues to Build Global Footprint With Toronto Launch

16 Apr, 2012, 09:00 ET from Anomaly

TORONTO, April 16, 2012 /PRNewswire/ -- With the continued success and sustained growth of their New York and London offices – and fresh off the heels of their most recent launch in Amsterdam – Anomaly today opens the doors of their fourth office, located in Toronto. The move expands Anomaly's global reach and offers a new approach to communications within the important Canadian market.

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Founding Partner and Global CEO, Carl Johnson, says:

"The world changed and agencies didn't respond quickly enough, being left behind by both consumers and a transformed media landscape. The conventional models are clearly broken and traditional solutions are becoming less and less effective. More progressive and ambitious clients now need big, innovative, flexible, multi-channel ideas."

Recognized by Fast Company as one of ʻThe 50 Most Innovative Companies In The Worldʼ, Anomaly has built both a prestigious client list and a reputation for thought-leadership in the ever-changing world of communications. 

Johnson continued:

"We believe in Canada – its economy, its talent, and its future. We are assembling a potent mix of talent from a wide range of disciplines, ages, and nationalities – united by their ambition and desire to do something they and their clients can believe in."

As Anomaly isn't a conventional organization and is expected to have a fast start, the agency has transferred an experienced insider to steer the new office.

Anomaly franchise player, Franke Rodriguez (32), will leave his post as Global Business Director and member of the Management Board in New York to assume the position of President at Anomaly in Toronto. Franke has spent five years at Anomaly driving business successes across a range of disciplines, including: Client Services (on blue chip brands like Diageo, Coca-Cola, Virgin America, & NBC Sports Network), Intellectual Property Development, and New Business.

Carl Johnson, says:

"I've worked very closely with Franke over the years, so I am very excited to have him at the helm. His sharp business mind, his innate 'street hustle', and his character make him the ideal candidate for the job. Each office we open needs to learn from the past and advance our thinking – Anomaly in Toronto now needs to take us into an even more innovative future."

Franke Rodriguez adds:

"It's incredibly exciting and motivating for me to be part of Anomaly's journey. I started during our early upstart days in New York City, witnessed our successful growth and global expansion efforts, and now get to play a key role in the next chapter."

Anomaly will be located in the downtown west area of Toronto, at 46 Spadina Avenue.



Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, and Toronto. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Marriott Group's Renaissance Hotels, Nike, P&G, and Umbro. Anomaly has recently been recognized for a very diverse range of work including two Emmys for a TV series the agency created, two Gold Effies for Media Strategy, a Cannes Lion & Cyber Lion, a Mercury Music Prize, and an Effie as a brand owner.

SOURCE Anomaly