Anomaly Expands Global Senior Talent Enhances new business and production offerings

NEW YORK and LONDON, May 20, 2014 /PRNewswire/ -- Continuing to strengthen its diverse global talent, Anomaly has announced today four senior hires in New York and London, and a Partner promotion in Amsterdam. Holly Maguire, Fredrik Heghammar, Fabian Berglund, Ida Gronblom, join Anomaly, and Amanda Fève is promoted to Partner. The strategic expansion is in response to sustained growth from existing and new clients. 

"Given Anomaly's unique positioning, we attract a diverse, passionate group of people. Our positioning drives our success but it is truly a platform for extraordinary talent," said Carl Johnson, Founding Partner, Anomaly.

Holly Maguire comes to Anomaly from Isobar where she was Business Development Director across the EMEA region and was a finalist in the IPA 'Women of Tomorrow' Awards 2014.

"I've admired Anomaly from afar for the past decade and can't wait to be part of their exciting future in Europe," said Maguire. Maguire's new role is Business Development Director, Europe. She will be based in London and will report directly to Carl Johnson.

Fredrik Heghammar was previously Senior Executive Producer at Google Creative Lab, working with marketing and innovations to promote the Google brand and products. Prior to Google, Heghammar worked as Managing Director at Perfect Fools.

"I have always been a big fan of the forward thinking work produced by Anomaly. I'm super excited and can't wait to join the team," said Heghammar. Heghammar's new role is Director of Digital at Anomaly New York, and he will report directly to Karina Wilsher.

Fabian Berglund and Ida Gronblom were most recently Senior Creatives at Wieden + Kennedy. They will start at Anomaly New York as Creative Directors overseeing the Converse account and report to Ian Toombs and Eric Segal.

Amanda Fève started at Anomaly Amsterdam in 2012 as Head of Strategic Planning. She led strategy on all accounts and new business opportunities and is thrilled to be named as a Partner.

ABOUT ANOMALY
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.

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SOURCE Anomaly



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