NEW YORK, Oct. 1, 2013 /PRNewswire/ -- Signaling an increased focus on strategic thought leadership, Anomaly has announced today the hiring of Gareth Goodall as its first ever Chief Strategy Officer. This appointment continues to reflect Anomaly's deep commitment to talent development.
"Gareth is proper Anomaly talent. Tons of content, zero ego. He has the energy, smarts, and ambition to deliver on our model of thinking," said Karina Wilsher, President of Anomaly New York.
Before joining Anomaly, Gareth held roles as Head of Planning at Saatchi & Saatchi New York and Joint Managing Director and Chief Strategy Officer of Fallon London.
During his time at Fallon, Goodall led clients such as Orange Telecommunications, Cadbury, SONY, and Budweiser. He was part of the team that guided the agency to twice win Agency Of The Year, and his work for Orange won a Gold APG Award and the prize for Most Progressive Thinking.
He has been named by The Independent, a national newspaper, as one of the 100 Most Influential People In British Creative Industries and was selected by Campaign as a Face To Watch and one of the Top 10 Planners in London.
"I'm coming to Anomaly because I fell in love with its ambition: to be the change agent of the communications industry. It combines an unswerving focus on creativity while putting business effectiveness at the core. I'm delighted to be joining the team," said Gareth Goodall.
Goodall will oversee Brand Planning, Communications Strategy, and Data and Analytics.
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.