SHANGHAI, July 16, 2013 /PRNewswire/ -- Continuing to expand the executive team in Shanghai, Anomaly has announced today the hiring of Richard Summers as Head of Strategic Planning. This move reflects Anomaly's continued dedication to partnering with world-class talent. Summers brings local and global insight to China's rapidly changing consumer landscape.
"China is a complicated market with many tiers and consumer tribes burgeoning out every day. Richard is an extraordinary planning talent who can connect his insight of people, culture and organizational dynamics into one unifying proposition. We are thrilled to have Richard onto our team," said Eric Lee, Partner at Anomaly Shanghai.
Before joining Anomaly, Summers most recently worked with Wieden + Kennedy for six years, in both London and China. He led strategy across key APAC clients such as P&G, Converse and iShares, as well as local clients such as Beats by Dre, Umbro, Intel, COFCO and others. Beyond client projects, he has created several initiatives, such as boomtownstories.com, an exploration into six of China's fastest growing cities, as well as establishing and running W+K+, a co-working initiative that brought an eclectic mix of creatives and entrepreneurs into the building.
"Anomaly isn't just a name above the door - it's really a mindset and approach to problem-solving - something that this market is ready for and deserves more of. It's great to be part of building a place that lives up to that name and provides a more progressive partner for clients in this ever changing world," said Richard Summers.
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.