SHANGHAI, Feb. 23, 2014 /PRNewswire/ -- Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China's top-selling flavored carbonated soft drink.
As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model communications agency.
"As a leader in the category, Mirinda will be more aggressively immersed in China's youth culture. Anomaly is the kind of new generation marketing partner we want to work with to create this movement," said Runner Yang, Marketing Director, Flavors of Pepsico China. "We want to bring the FUN and VITALITY, which is our brand DNA, to the youth generation."
The first work for the sparkling beverage campaign will launch in the spring. Anomaly will lead strategic planning, as well as produce creative assets and manage production.
"PepsiCo is known to be innovative in their marketing approach and the team shares the same belief of Anomaly. We are excited to be their idea partner and create something outrageously engaging and holistic," said Eric Lee, Partner, Anomaly Shanghai.
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto, and Shanghai. The agency's blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.