MOUNTAIN VIEW, Calif., Jan. 20, 2016 /PRNewswire/ -- Anvato, the complete TV Everywhere and OTT platform provider, has announced that its Media Content Platform (MCP) has been deployed by MHz Networks for the relaunch of its MHz Choice over-the-top (OTT) video subscription service. Now available to viewers in the United States, MHz Choice is a subscription service that allows for unlimited viewing of available on-demand content for a monthly fee of $7.99. Anvato was selected to power MHz Choice thanks to its robust and reliable platform and full range of capabilities for signal-to-screen OTT service delivery.
As the latest offering of MHz's international program format, MHz Choice is the perfect OTT service for lovers of international crime fiction and dramas, with over 2000 hours of premium content. Subscribers can access MHz Choice's critically-acclaimed and character-rich library adapted from the titans of crime fiction, including Henning Mankell's Wallander, Donna Leon's Commissario Brunetti and Andrea Camilleri's Detective Montalbano. The International Emmy Award-winning series Spiral (Engrenages) leads MHz Choice's line up of police procedurals, while A French Village (Un Village Français) leads its dramas. MHz Choice also features a selection of comedies and documentaries from several countries. New content is added weekly and is currently available on mobile devices, online via PCs and Macs, and on Internet-connected TV sets via Roku and Apple TV (via AirPlay). MHz's Worldview channel is available in over 30 million households through broadcast and cable TV.
"We needed a powerful video infrastructure that is end-to-end: pre-integrated with subscriptions, plans and entitlements out of the box," said Frederick Thomas, CEO of MHz Networks. "Anvato provides outstanding video quality, scalability and flexibility, all key requirements for MHz Choice across all platforms."
Anvato MCP is powering the video on demand (VOD) asset preparation and delivery for MHz Choice, and it handles authentication, plans, subscriptions and payments seamlessly integrated with payment gateways.
"MHz Choice was able to get the service up and running quickly with MCP, demonstrating that anyone with compelling content can go direct to consumer and develop a successful OTT service," said Alper Turgut, CEO of Anvato.
Anvato's Media Content Platform (MCP) is a turnkey software-based TV Everywhere/OTT workflow that enables television broadcasters, content owners and service providers to reach their audiences on any device. From signal to screen, Anvato offers a single, all-encompassing solution that ensures playback and monetization across all screens. Customers can deploy Anvato solutions within a matter of weeks, enabling live or on-demand TV programming on any device in a highly cost-effective manner.
Anvato is the most efficient and complete platform to power the TV Everywhere and OTT offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, Media General, Univision, E.W. Scripps, Gray Television, and CBS Local Media. Anvato is headquartered in Mountain View, CA, and winner of Best of NAB 2014 and 2015 awards. For more information, visit www.anvato.com.