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Reach's next generation approach to advertising rounds out AP1's all-in-one proximity eco-system as part of their catalogue of proximity solutions. Their founding beacon management platform Apengage, supported by their hardware rich, and recently upgraded, Apbeacon. Included in AP1's new feature set is the ability to collect 'passive' data by anonymously probing devices with Wi-Fi and or Bluetooth turned on in range of Apbeacon devices and binding it with active, mobile-driven data.
Reach was conceived after teaming up with BAI Canada, leaders in underground communication networks, to develop a proximity-based media platform to compliment BAI's existing sponsored Wi-Fi service, TCONNECT in Toronto's subway system, the TTC. As a result, AP1 was able to create the first beacon marketplace for proximity engagement.
With the help of BAI Canada's robust Wi-Fi network, AP1 will aim to connect with TTC's 1.2 million daily commuters by collecting data and prompting engagement via Bluetooth Low Energy (BLE). Ken Ranger, CEO of BAI Canada shares his vision, "By adopting Bluetooth in the TTC, BAI Canada is looking forward to building upon the nation's largest underground communication network by offering commuters more ways to stay connected. We're excited to uncover new insights and discover how beacons can complement our Wi-Fi service, TCONNECT by allowing apps to perform more dynamically based on their audience's location."
To accomplish this, AP1 is working with BAI Canada on implementation, development and integration to enable the publisher to programmatically manage and sell additional advertising inventory through BLE. The system is designed to assist BAI Canada to generate additional revenue by offering advertisers the opportunity to extend their reach by leveraging Wi-Fi for activation, and BLE for performance and analytics. As a result, this secure, self-service platform enables advertisers to automatically prompt mobile moments that are accurate, timely and relevant in locations where other systems such as geo-location is unavailable.
Ultimately, the marketplace makes beacon technology more accessible for media agencies, advertisers, brands and publishers to see how it can play a more significant role in advertising by enabling them with the capability to further measure consumer trends in-location to justify new media spends, identify more performance metrics and advertise at scale.
AP1 is excited to share their success in North America and Asia by stating, "AP1 has leveraged beacon capabilities to provide innovative, unique customer experiences unlike anything else available. By developing strategic partnerships and creating dynamic environments for consumers, AP1 is the end-to-end solution for brands trying to reach their customers in a new way, and there is nothing more exciting than to share that experience with ad:tech's incredible list of attendees."
If you are at ad:tech November 2nd & 3rd, be sure to visit AP1 at the Canadian Pavilion, booth 213.
SOURCE AP1 INC.